Maximize the growth potential for CPG companies with Growth AI, a holistic suite of AI offerings.
How BCG Helps the FMCG Sector Meet Five Strategic Imperatives
Our FMCG consultants work shoulder to shoulder with clients to enable them to meet five strategic imperatives vital for sustaining success. For each imperative, we help clients activate high-impact levers for transformation.
We back deployment of transformational levers in the FMCG sector with proven approaches and methodologies.. For example:
- Become an Always-On Portfolio Manager
Reshape your portfolio further and faster by proactively buying and selling assets to build advantaged positions and skew organic growth investment by emphasizing leading brand positions over short-term margin gains. - Reinvent the Demand Model
Accentuate the superiority of your offering through proprietary technology, advance next-gen demand science to gain unique insights, engage with consumers on a personal level, such as by combining new technology and 360-degree customer profiles to target “segments of one,” and more. - Digital End-to-End Capabilities
Deploy hyperflexible go-to-market and net revenue management to drive sustainable volume growth. Bring AI to scale across your supply chain by investing in digital platforms to better forecast demand and turbocharge efficiency. - Elevating the Operating Model
Embrace agile structures and ways of working. Unlock new sources of scale, accelerate innovation, and maximize flexibility. - Inspire with Purpose
Turn purpose into competitive advantage and bolster stakeholders’ trust by anchoring your purpose in the company’s history and sustainability ambitions.
Our Fast-Moving Consumer Goods Solutions
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Growth AI by BCG X
Growth AI by BCG X
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Commercial Allocation by BCG X
Commercial Allocation by BCG X helps clients to strategically manage, allocate trade-offs, to keep up with the rapidly changing consumer behaviors.
Commercial Allocation by BCG X
Growth AI by BCG Recognized in POI’s 2023 Enterprise Planning Vendor Panorama Report
We were awarded four Best in Class distinctions in Promotion Optimization Institute (POI)’s 2023 Enterprise Planning Vendor Panorama Report for our tool Growth AI by BCG X. POI's annual report evaluates leading vendors to help manufacturing and consumer products companies discover the latest technology and services that drive profitable growth.
Explore Our Insights on Fast-Moving Consumer Goods
From chocolate to salty snacks, Hershey’s Michele Buck explains why the company needed to challenge the status quo and diversify its snacking portfolio.
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The Future of Online Groceries
Ocado’s Gregor Ulitzka and BCG’s Sarah Uetz explain how better customer insights, shorter supply chains, and robotics are redefining growth in the online grocery sector.
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May 13, 2025
Consumers are showing a growing interest in foods that are better for their health, and this realization is starting to be reflected in sales.
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What Price-Conscious Grocery Customers Want
Sonya Gafsi Oblisk of Whole Foods Market discusses customers’ search for deals and how a focus on wellness is determining what goes into their carts.
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January 3, 2023
Consumer packaged goods companies have many options for balancing volume and profit in a downturn, but they need the right tools to make the changes stick.
Meet Our FMCG Consulting Team
BCG’s FMCG consultants draw on their understanding of the unique characteristics of FMCG and the forces shaping the future of the FMCG sector. We help clients excel on multiple fronts including FMCG marketing strategy, trade promotion management, and FMCG sales and distribution management.
