Maximize the growth potential for CPG companies with Growth AI, a holistic suite of AI offerings.
How BCG Helps the FMCG Sector Meet Five Strategic Imperatives
Our FMCG consultants work shoulder to shoulder with clients to enable them to meet five strategic imperatives vital for sustaining success. For each imperative, we help clients activate high-impact levers for transformation.
We back deployment of transformational levers with proven approaches and methodologies. For example:
Our Fast-Moving Consumer Goods Solutions
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Growth AI by BCG X
Growth AI by BCG X
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Video
Commercial Allocation by BCG X
Commercial Allocation by BCG X helps clients to strategically manage, allocate trade-offs, to keep up with the rapidly changing consumer behaviors.
Commercial Allocation by BCG X
We were awarded four Best in Class distinctions in Promotion Optimization Institute (POI)’s 2023 Enterprise Planning Vendor Panorama Report for our tool Growth AI by BCG X. POI's annual report evaluates leading vendors to help manufacturing and consumer products companies discover the latest technology and services that drive profitable growth.
Explore Our Insights on Fast-Moving Consumer Goods
Video
June 20, 2025
The Future of Online Groceries
Ocado’s Gregor Ulitzka and BCG’s Sarah Uetz explain how better customer insights, shorter supply chains, and robotics are redefining growth in the online grocery sector.
Article
May 13, 2025
Consumers are showing a growing interest in foods that are better for their health, and this realization is starting to be reflected in sales.
Video
May 8, 2025
What Price-Conscious Grocery Customers Want
Sonya Gafsi Oblisk of Whole Foods Market discusses customers’ search for deals and how a focus on wellness is determining what goes into their carts.
Article
January 3, 2023
Consumer packaged goods companies have many options for balancing volume and profit in a downturn, but they need the right tools to make the changes stick.
Article
May 12, 2022
By digitizing their value chains from end to end, Chinese grocers can increase efficiency, boost margins, please customers—and make gains against the competition.
Meet Our FMCG Consulting Team
BCG’s FMCG consultants draw on their understanding of the unique characteristics of FMCG and the forces shaping the future of the FMCG sector. We help clients excel on multiple fronts including FMCG marketing strategy, trade promotion management, and FMCG sales and distribution management.
