Maximize the growth potential for CPG companies with Growth AI, a holistic suite of AI offerings.
How BCG Helps the FMCG Sector Meet Five Strategic Imperatives
Our FMCG consultants work shoulder to shoulder with clients to enable them to meet five strategic imperatives vital for sustaining success. For each imperative, we help clients activate high-impact levers for transformation.
We back deployment of transformational levers with proven approaches and methodologies. For example:
Our Fast-Moving Consumer Goods Solutions
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Growth AI by BCG X
Growth AI by BCG X
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Commercial Allocation by BCG X
Commercial Allocation by BCG X helps clients to strategically manage, allocate trade-offs, to keep up with the rapidly changing consumer behaviors.
Commercial Allocation by BCG X
We were awarded four Best in Class distinctions in Promotion Optimization Institute (POI)’s 2023 Enterprise Planning Vendor Panorama Report for our tool Growth AI by BCG X. POI's annual report evaluates leading vendors to help manufacturing and consumer products companies discover the latest technology and services that drive profitable growth.
Explore Our Insights on Fast-Moving Consumer Goods
Article
May 13, 2025
Consumers are showing a growing interest in foods that are better for their health, and this realization is starting to be reflected in sales.
Article
January 3, 2023
Consumer packaged goods companies have many options for balancing volume and profit in a downturn, but they need the right tools to make the changes stick.
Article
May 12, 2022
By digitizing their value chains from end to end, Chinese grocers can increase efficiency, boost margins, please customers—and make gains against the competition.
Slideshow
July 21, 2021
Although anxiety over health and finances is high, attitudes remain surprisingly resilient. And some behavioral changes—including greater use of digital commerce and tools—are sticking.
Video
April 15, 2021
Five Imperatives for the Future of FMCG
Makers of fast-moving consumer goods have several key steps they must take to weather the sector's current challenges.
Meet Our FMCG Consulting Team
BCG’s FMCG consultants draw on their understanding of the unique characteristics of FMCG and the forces shaping the future of the FMCG sector. We help clients excel on multiple fronts including FMCG marketing strategy, trade promotion management, and FMCG sales and distribution management.
