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The Multiplier: BCG X’s Official Blog

Join us at the intersection of innovation and experience with our blog, where our seasoned experts in tech, design, and entrepreneurship provide deep dives into emerging technology topics. Equip yourself with cutting edge insights and stay at the forefront of the tech wave with us.
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Machine Vision in Field Service Operations and Manufacturing: How BCG X’s AI-Driven Approach Can Help Unlock $8 Billion in Value
October 04, 2024
By Hunkar Toyoglu, Decker Walker, Andy Lin, and Ozgur Cetinok
Learn how BCG X's ai-driven approach to machine vision in field service operations and manufacturing unlocks $8 billion in value.
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Ecosystem Dynamics in the GenAI Era: Transforming Digital Product Development
September 18, 2024
By Jürgen Eckel, Graham Allinson, Natallia Shauchenka, and Ekaterina Tchebotareva
By understanding GenAI in ecosystem dynamics, product leaders can use GenAI to innovate, collaborate, and deliver value. Learn more here.
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Rebuilding Trust: A Citizen-First Approach to Government Service Delivery
September 05, 2024
By Christine Miller Kelly, Kelly O'Connor, and Karen Lellouche Tordjman
A crisis in public trust in government is driving a focus on a citizen-first approach to service delivery. Discover BCG X's recommendations for driving change.
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Elevate Your Marketing Measurement: The Four-Legged Approach to Understanding Marketing ROI
August 21, 2024
By Ryan Mason, Alex Baxter, Neal Rich, Arjun Talwar, and Nakul Puri
Today, effective marketing measurement is crucial. Discover BCG X's four-legged framework that turns marketing from a cost center into a profit center.
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Turning Ideas into Products Faster: The Minimum Viable Architecture Approach
August 13, 2024
By Max Struever and Mike Wzorek
BCG X explores Minimum Viable Architecture, an approach that streamlines product development and offers a more efficient alternative to traditional architecture.
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