The Multiplier: BCG X’s Official Blog

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Machine Vision in Field Service Operations and Manufacturing: How BCG X’s AI-Driven Approach Can Help Unlock $8 Billion in Value

October 04, 2024

By Hunkar Toyoglu, Decker Walker, Andy Lin, and Ozgur Cetinok

Learn how BCG X's ai-driven approach to machine vision in field service operations and manufacturing unlocks $8 billion in value.

Ecosystem Dynamics in the GenAI Era: Transforming Digital Product Development

September 18, 2024

By Jürgen Eckel, Graham Allinson, Natallia Shauchenka, and Ekaterina Tchebotareva

By understanding GenAI in ecosystem dynamics, product leaders can use GenAI to innovate, collaborate, and deliver value. Learn more here.

Rebuilding Trust: A Citizen-First Approach to Government Service Delivery

September 05, 2024

By Christine Miller Kelly, Kelly O'Connor, and Karen Lellouche Tordjman

A crisis in public trust in government is driving a focus on a citizen-first approach to service delivery. Discover BCG X's recommendations for driving change.

Elevate Your Marketing Measurement: The Four-Legged Approach to Understanding Marketing ROI

August 21, 2024

By Ryan Mason, Alex Baxter, Neal Rich, Arjun Talwar, and Nakul Puri

Today, effective marketing measurement is crucial. Discover BCG X's four-legged framework that turns marketing from a cost center into a profit center.

Turning Ideas into Products Faster: The Minimum Viable Architecture Approach

August 13, 2024

By Max Struever and Mike Wzorek

BCG X explores Minimum Viable Architecture, an approach that streamlines product development and offers a more efficient alternative to traditional architecture.

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