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The Multiplier: BCG X’s Official Blog

Join us at the intersection of innovation and experience with our blog, where our seasoned experts in tech, design, and entrepreneurship provide deep dives into emerging technology topics. Equip yourself with cutting edge insights and stay at the forefront of the tech wave with us.
July 09, 2024
By Anne KleppeRandi GriffinJan Ittner, and Steven Mills
A key demand of such scaling is that GenAI systems operate as intended, producing accurate and reliable outputs. Learn more about scaling GenAI here.
June 27, 2024
By Charles BiHaoran Li, and Silvio Palumbo
Personalization optimizes individual experiences, but managing multiple marketing levers is complex. Learn how longitudinal experimentation is key for success.
June 17, 2024
By Liam ConnellAdam Wlostowski, and David Potere
Discover how BCG X's 10/20/70 strategy helps integrate satellite remote sensing into business intelligence, overcoming challenges and navigating uncertainties.
May 30, 2024
By Matt Scharpnick
BCG expert, Matt Scharpnick, explores UX design for Generative AI, focusing on balancing user control and automation with insights from music platforms.
May 10, 2024
By Daniel Martines and Alex Dou
In the world of data and analytics, the ability to converse with data using natural language can seem almost like science fiction. But in this article, we highlight how we partnered with Scale AI on a real-life implementation of a generative AI (GenAI) solution to enable business users to access data using natural language, a technique known as text-to-SQL.

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BCG X—the tech build and design unit of BCG—disrupts the present and creates the future by building bold new tech products, services, and businesses.