The Multiplier: BCG X’s Official Blog

GenAI is transforming capital projects by detecting overengineering early, challenging design assumptions at scale, and unlocking millions in hidden value before costs are locked in.

Meet Forecast Cascade: A flexible adjustment engine that simplifies integrated planning, closes APS gaps, and delivers transparent, accurate forecasts, without disrupting your existing tools.

Commerce is moving beyond channels into everyday moments. As AI agents increasingly handle buying, brands must adapt to stay relevant when decisions are made on their behalf.

For the past decade, the mechanics of advertising have remained fairly consistent. Artificial intelligence is changing the equation.

What happens when clean test-control boundaries disappear? Learn how clustered, matched-market experimentation delivers clean incrementality, faster learning, and scalable media optimization at scale.

RAG tests measure performance, but not completeness. Discover how semantic test coverage ensures your GenAI evaluations truly test what your model should know.

In an AI-first world, speed is easy. Mastery isn’t. Engineering leaders must rebuild how juniors learn, think, and grow.

From rigid forecasting to real-time intelligence, BCG X’s structured GenAI framework turns demand planning into an explainable, adaptive, and high-impact co-planning system.