Generative AI is already impacting consumer media, reshaping the landscape for publishing, broadcasting, movies, music, and gaming. BCG’s Axel Griewel discusses a transformation that's only just begun.
TMT companies don’t just look to the future—they define it. We help unleash their full potential, so they can turn possibilities into reality. And advance the world.
Technology, Media, and Telecommunications (TMT) companies deliver the products, infrastructure, and content that boost resilience and sustainability across industries, and across society. But they also face challenges that require them to think boldly, respond quickly, and continuously improve. BCG’s TMT consultants help companies do that, working collaboratively with them to build a foundation for delivering tangible and lasting change.
The technology industry is fast-moving and volatile. Even the winners can’t rest on their accomplishments, and reinvention has become as crucial as invention. We help tech companies pioneer new business models, enable change within—and through—their organizations, and sustain performance in a competitive market. But we also help them rediscover, and reenergize, their purpose. So they can create value for shareholders and society alike.
Serving up great content is table stakes in today’s media industry. As consumption patterns and spending shift, we help media companies adapt. That means developing the pricing and customer acquisition strategies that let clients win with subscription-based models. It means leveraging AI and advanced analytics to create personalized experiences. And it means improving operational efficiency, organization design, and customer insight to make a new business model succeed and a successful model even better.
Connectivity fuels the new reality—and telecommunications companies have an opportunity to expand deeper into the digital ecosystem. We help clients seize new opportunities—and beat back familiar challenges, such as price pressure and competition from agile digital players—by focusing on seven key enablers: data-driven customer centricity, next-generation B2B, beyond-the-core expansion, network excellence, new ways of working, AI at scale, and simplification and digitization.
Digital connectivity empowers individuals and societies, yet only slightly more than half of the world’s population has access to high-speed broadband. While new 5G technologies can help bridge the digital divide, digital inclusion is not just about infrastructure: it’s also about affordability and education. We help TMT clients develop the strategies and partnerships needed to bring more people, as well as enterprises, into the digital age.
Bold ideas shape the future—if they are nurtured and executed in the right way. Growth techs are startups and hypergrowth firms that pioneer radically new solutions using technology. We collaborate with them on topics such as pricing and monetization, organization design, and operating model, to help growth techs unlock value and scale their businesses quickly.
Future of Television
Digital disruption is transforming the creation, distribution, and consumption of television content. We work with companies across the TV ecosystem, helping them master the capabilities that are increasingly critical for adapting—and succeeding—in an evolving market. Chief among those enablers: analytics, personalization, pricing, and partnerships.
AI-Driven Lifetime Value
For TMT companies, AI has become a potent tool for sales growth and customer retention. But AI requires an approach that also includes advanced analytics, automation, and execution. We help identify the right AI use cases, deploy the right technologies, and develop the right processes. Already, TMT clients are using AI for predicting and reducing churn, generating next-best offers, and creating “segment of one” experiences.
BCG at MWC 2024
Connectivity fuels the new reality—and telecommunications and tech companies have an opportunity to expand deeper into the digital ecosystem.
Our experts develop the TMT business models, strategies and capabilities—technical and human—that spark transformation, insight, innovation, and value. They’re supported by a global network of data scientists, digital business leaders, IT experts, and thought leaders in areas such as people and organization, marketing and sales, and pricing. It’s a holistic approach that we apply across TMT.