Customer behavior is changing fast. Understanding who customers are and what they want is key to building a successful business, especially in emerging markets. The Center for Customer Insight’s proprietary customer data can provide a tremendous source of future growth for companies around the world.
Many companies today are not well positioned to capture the growth potential in the parts of the world where data has been hard to come by. We have global market consultants on the ground in China, India, Africa, and elsewhere—dedicated customer data insight teams uncovering a wealth of targeted data and deriving insights and strategic actions based on what we find, ensuring value generation and impact. BCG’s Center for Customer Insight has extensive databases about consumers in over 35 markets, representing a combined population of more than 4 billion.
