Our Lighthouse for Demand Capture uses a potent combination of customer data and a unique AI platform to help clients understand how new realities are influencing customer demand and the competitive landscape in diverse local settings. Armed with insights from this tool, our clients can make the right decisions for better serving the global consumer market. This service offering acts as a control tower for rapid decision making. It unlocks the power of high-frequency data, proprietary forecast models, dynamic visualizations, and operational decision modules to enable companies to swiftly sense demand shifts at a local level and respond with the right operational moves.
Lighthouse includes Demand Sensing, our proprietary AI platform, which helps clients develop scenarios and track leading indicators of demand in real time, and Demand Accelerator, which uses primary consumer research to illuminate medium-term demand, map shifting pools of demand (including those catalyzed by the pandemic), and uncover longer-term growth opportunities.