Revolutionizing the Perfume Industry with AI
Scentmate breaks into new markets for Firmenich by using digital technologies, including AI and machine learning, to meet the fragrance needs of entrepreneurs and independent brands.
The future is bionic, and it’s already here. It’s a new paradigm, powered by technology and harnessed by people. To thrive, you must focus on outcomes that will make a difference. Through the lens of our industry expertise, our digital consulting team identifies and delivers programs with the greatest promise for success.
It has never been clearer that companies need to be able to learn quickly, be more resilient to shocks, and adapt in the face of adversity. There is an accelerated need for companies to become bionic—not simply to make standalone digital improvements, but to intentionally combine human and technological capabilities.
Bionic companies are better able to thrive in the face of change and uncertainty, drive breakthrough innovation, and solve some of the biggest industrial and societal problems of our age. For this reason, building bionic companies is at the heart of BCG’s approach to digital transformation—and, we believe, an important factor in BCG receiving external recognition for our digital consulting services year after year.
STRATEGY & PURPOSE
A powerful, purpose-driven strategy allows companies to align and inspire teams, launch the right digital initiatives, and build the capabilities, processes, and mindsets necessary to sustain a digital advantage. Using our “articulate, activate, embed” methodology, we help organizations uncover their purpose—and translate that purpose into growth.
BIONIC OUTCOMES
Three types of outcomes will shape bionic companies: personalized customer experiences and relationships; operational excellence (in which business processes and operations are heavily augmented by machines and AI); and innovative offerings, services, and business models.
TECHNOLOGY AND DATA ENABLERS
Fast-moving digital leaders are gaining an insurmountable advantage over the competition—powered by cutting-edge technologies and data-driven insights. Our digital consulting team helps clients uncover, incubate, and deliver game-changing digital businesses and products.
HUMAN ENABLERS
The real strength of a bionic company lies in unleashing the power of human creativity. BCG helps companies reset their organization and implement new ways of working to harness that potential at scale, while upskilling and reskilling digital talent to meet demands.
Scentmate breaks into new markets for Firmenich by using digital technologies, including AI and machine learning, to meet the fragrance needs of entrepreneurs and independent brands.
A leading global animal health company partnered with BCG to develop an AI-powered sales engine to target and engage with customers, driving double-digit growth.
The new wave of generative AI systems, such as ChatGPT, have the potential to transform entire industries. To be an industry leader in five years, you need a clear and compelling generative AI strategy today.
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