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Winning with Digital, Technology, and Data

The future is bionic, and it’s already here. It’s a new paradigm, powered by technology and harnessed by people. To thrive, you must focus on outcomes that will make a difference. Through the lens of our industry expertise, we identify and deliver programs with the greatest promise for success.

It has never been clearer that companies need to be able to learn quickly, be more resilient to shocks, and adapt in the face of adversity. There is an accelerated need for companies to become bionic—not simply to make standalone digital improvements, but to intentionally combine human and technological capabilities.

Bionic companies are better able to thrive in the face of change and uncertainty, drive breakthrough innovation, and solve some of the biggest industrial and societal problems of our age. For this reason, building bionic companies is at the heart of BCG’s approach to digital transformation.

The Bionic Model

To achieve its full potential, technology must be combined with the flexibility, adaptability, and comprehensive experience of humans.

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How BCG Supports Clients in Creating Bionic Capabilities

Strategy & Purpose


A powerful, purpose-driven strategy allows companies to align and inspire teams, launch the right digital initiatives, and build the capabilities, processes, and mindsets necessary to sustain a digital advantage. Using our “articulate, activate, embed” methodology, we help organizations uncover their purpose—and translate that purpose into growth.

Bionic Outcomes


Three types of outcomes will shape bionic companies: personalized customer experiences and relationships; operational excellence (in which business processes and operations are heavily augmented by machines and AI); and innovative offerings, services, and business models.

1. Customer Centricity. Companies need to create customer experiences and relationships that are personalized, trusted, and frictionless across channels.

2. Operational Excellence. Machines will increasingly operate the majority of business processes, making many day-to-day business decisions and executing an increasing share of actions. Companies must build bionic operations and support functions while accelerating innovation, establishing resilience, and improving efficiency.

3. Continuous Innovation. Using the combination of data, technology, talent across your company and digital ecosystems, companies can create innovative new offerings, services, and business models at speed.

Technology and Data Enablers


Fast-moving digital leaders are gaining an insurmountable advantage over the competition—powered by cutting-edge technologies and data-driven insights. BCG helps clients uncover, incubate, and deliver game-changing digital businesses and products.

Human Enablers


The real strength of a bionic company lies in unleashing the power of human creativity. BCG helps companies reset their organization and implement new ways of working to harness that potential at scale, while upskilling and reskilling digital talent to meet demands.

Our Client Work in Digital, Technology, and Data

DigitalBCG engagements are designed to deliver immediate value to clients while also building the capabilities, processes, and mindsets necessary to sustain a digital transformation.

Partnering to Build a Digital Hub in Turkey

Working collaboratively with Koç Holding, BCG created a scalable digital center of excellence that aims to become a leading analytics and IoT resource.

Tapping into the Digitally Native Generation

When Allergan saw that over 65 million consumers were showing immense interest in medical aesthetics, the company sought to become a leading digital information center on the topic. DigitalBCG helped Allergan launch three different digital direct-to-consumer ventures.


Read Our Insights on Digital Transformation

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Digital, Technology, and Data