Log in
Log error
View Profile
Edit Profile
Manage Subscriptions
My Saved Content
Logout
Industries
Industries
Aerospace and Defense
Automotive Industry
Consumer Products
Education
Financial Institutions
Health Care
Industrial Goods
Insurance
Oil and Gas
Power and Utilities
Principal Investors and Private Equity
Public Sector
Retail
Technology, Media, and Telecommunications
Transportation and Logistics
Travel and Tourism
Capabilities
Capabilities
Business and Organizational Purpose
Business Transformation
Climate Change and Sustainability
Corporate Finance and Strategy
Customer Insights
Digital, Technology, and Data
Diversity, Equity, and Inclusion
Innovation Strategy and Delivery
International Business
Manufacturing
Marketing and Sales
M&A, Transactions, and PMI
Operations
Organization Strategy
People Strategy
Pricing and Revenue Management
Risk Management and Compliance
Social Impact
Zero-Based Budgeting
DigitalBCG
Featured Insights
Featured Insights
Explore Our Featured Insights
Artificial Intelligence
Climate Change and Sustainability
BCG Executive Perspectives
COVID-19 Business Impact
Inflation
Future of Work
Latest Book: Profit from the Source
TED@BCG
BCG Henderson Institute
Careers
Alumni
About
About
About Overview
Our People and Culture
Corporate Newsroom
Our Leadership
Our Commitments
Our History
Offices
Contact Us
© 2022 Boston Consulting Group
Privacy
Terms of Use
Subscribe
Search
Media Contacts
Global Media Contact
United States
Eric Gregoire
+1 617 850 3783
United Kingdom
Brian Bannister
+44 7733886145
Africa
Angola
Miranda Stobbs
+44 207 753 5622
Morocco
Lina Achouba
+212 660 14 28 56
Nigeria
Miranda Stobbs
+44 207 753 5622
South Africa
Zandile Sikhakhane
+27 82 578 4584
Asia Pacific
Australia
Nino Tesoriero
+61 408 169 531
China
Greater China Marketing
India
Jasmin Pithawala
Indonesia
Rosabelle Sibarani
Japan
Ryoko Naoe
+81 03 6387 7000
South Korea
Soo Kim
+822 399 2500
Malaysia
Maha Dhurairaj
+60 3 2688 5111
New Zealand
Nino Tesoriero
+61 408 169 531
Philippines
Maha Dhurairaj
+60 3 2688 5111
Singapore
Eugenia Siah
Thailand
Maha Dhurairaj
+60 3 2688 5111
Vietnam
Maha Dhurairaj
+60 3 2688 5111
Central & South America
Argentina
Patricia Gutiérrez
Brazil
Fernanda Bicudo
+55 11 3046 9124
Chile
Patricia Gutiérrez
Colombia
Patricia Gutiérrez
Peru
Patricia Gutiérrez
Europe & The Middle East
Austria
Laura Diessl
+43 1 537 56 8286
Belgium
Margherita Orlandini
+44 7917 234933
Czech Republic
Natálie Šeborová
+420 602 698 401
Denmark
Amalie Butze
+45 2275 3489
Finland
Debbie Lagus
+358 40 311 6154
France
Audrey Marzouk
+33 6 16 75 81 37
Germany
Julia Sosnizka
+49 211 3011 3343
Greece
Efi-Sofia Sarlani
+30 210 7260 220
Hungary
Margit Fehér
+36 (1) 8880277
Israel
Lee Hadari-Katz
+972 3 793 1000
Italy
Rita Genuardi
+39 (344) 0173796
Norway
Hans Christian Hansson
+47 92458181
Poland
Agnieszka Szer Andrzejczak
+48 (500) 239894
Portugal
Sandra Portela
+351 21 3214 800
Qatar
Laura Parkes
+971 54 998 8356
Saudi Arabia
Laura Parkes
+971 54 998 8356
Spain
Natalia Escorial
+34 91 5206 111
Sweden
Sandra Ehne
+46 70 270 15 25
Switzerland
Carmina Grünig
+41 (79) 3738926
Netherlands
Jojanneke Holtrust-Westerbeek
+31 (6) 19640205
Turkey
Nilay Canbazoglu
United Arab Emirates
Laura Parkes
+971 54 998 8356
United Kingdom
Margherita Orlandini
+44 7917 234933
North America
Canada
Nidhi Sinha
+1 646 899 8218
México
Nidhi Sinha
+1 646 899 8218
United States
Nidhi Sinha
+1 646 899 8218
protected by reCaptcha
Featured Insights: BCG’s most inspiring thought leadership on issues shaping the future of business and society.
Subscribe
Subscribed
Click to Manage Your Subscriptions.
Media Contacts
SUBSCRIBE
Log in
Log error
View Profile
Edit Profile
Manage Subscriptions
My Saved Content
Logout