Transforming the sales and marketing organization at a semiconductor company. We redesigned our client’s sales and marketing function so it could better serve global customers while at the same time, better utilize its regional teams. The transformation had several components. Among them: striking a balance between accounts hosted centrally and those hosted by the regions, building a unit devoted to customer and sales excellence, reshaping roles and responsibilities, and making it all stick through robust change management. With this foundation in place, the company hopes to accelerate its path to $100 billion in revenue.