To build a strong sales channel strategy, companies need to rethink the way they work with—and offer incentives to—their partners. BCG helps clients ensure that the right elements are in place for the sales channel to grow and thrive.
The tools, data, and analytics that direct sales activity are constantly evolving—and your sales channel strategy must evolve as well. Customers are rapidly shifting how they learn about and buy products and offerings. Acquisitions are rapidly consolidating channel players. New technologies are giving distributors and resellers more choice in what they sell. At BCG, our sales channel consultants help clients navigate these massive shifts, understand when indirect selling is most advantageous, and optimize their channel strategy.
Companies must master our five key rules to optimize digital sales channels:
Our program to address sales channel strategy and effectiveness can drive significant impact in two to three months. Our focused frontline transformation efforts include:
Reframing brand spending as a vital long-term investment helps companies build the resilience they will need when a downturn hits.
When marketers face increased pressure and scrutiny, they can improve quality and increase efficiency by adopting the agile principles that have made product development efforts successful.
The right celebrity relationship can offer tremendous value, but businesses should carefully evaluate their unique set of circumstances before diving in.
Our sales channel consultants have driven more than 600 sales channel strategy and sales channel transformation projects over the past five years, across all geographies.
