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Three moves boards can make now to ensure their vision for AI transformation is aligned with the CEO’s.
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On the pitch, football’s rules barely change. Off it, the game is being remade. Three megatrends stand out, and how stakeholders respond will define its future.
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July 14, 2026
Organizations need sophisticated measurements of incrementality to distinguish between NBAs that positively influence customer behavior and actions that may have a cannibalistic effect on the customer’s intent.
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