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July 14, 2026
Organizations need sophisticated measurements of incrementality to distinguish between NBAs that positively influence customer behavior and actions that may have a cannibalistic effect on the customer’s intent.
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To manage the explosion of complexity that comes with deploying agentic solutions, companies must retrofit existing architecture and governance to create a scalable AI backbone.
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July 14, 2026
Using AI to reshape the access center can shift it from a cost center to a revenue engine.
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Armed forces around the world routinely have a third of their aircraft grounded for maintenance issues. Solving the problem requires a smarter approach.
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July 13, 2026
What Will Define Leadership for Sustainable Consumer Products?
Tying the sustainability strategy to business outcomes is essential, say Ann Tracy of Colgate-Palmolive and BCG’s Shalini Unnikrishnan. But leaders ensure initiatives fuel company priorities.
Video
July 13, 2026
How Frontier Firms Are Scaling AI
Microsoft's Keith Mercier and BCG's Mai-Britt Poulsen explore why leadership alignment, clear governance, and bold reinvention separate AI leaders from companies still stuck in experimentation.
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July 13, 2026
Packaging That Delivers More
Christoph Wegener of SIG Group AG explains why packaging must be economically viable, environmentally sustainable, and adaptable to changing consumer demand.
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July 13, 2026
The Growing Shift to the Intelligence Economy
Agentic AI is changing consumer mindsets and how business leaders market products. OpenAI’s Denise Dresser discusses this trend with BCG’s Mark Abraham.
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