What Consumers Want from Personalization
A global BCG survey of 23,000 consumers reveals the benefits and hazards of uniquely customized interactions between brands and individual customers.
The latest insights, ideas, and perspectives from BCG. Explore a cross-section of up-to-date content on the trends shaping the future of business and society.
A global BCG survey of 23,000 consumers reveals the benefits and hazards of uniquely customized interactions between brands and individual customers.
Quantum computing has the power to drive breakthroughs across industries, but it also raises profound security and ethical concerns. Explore with BCG’s Antoine Gourévitch.
The days of double-digit growth are gone. Game publishers must embrace new monetization strategies and focus on markets—and demographics—that they haven’t fully tapped.
Artificial intelligence is evolving rapidly, bringing with it deployment challenges, cost and energy concerns, and regulatory shifts. Yet there is a clear path to value.
Land-based salmon farming is at a turning point: poised to double production by 2024, driven by strong demand, supportive economics, and rising investor confidence.
Sustainable materials will be one feature of new urban housing. Move into our article for more details.
A new survey shows that in health care, financial services, and consumer products, companies develop products and services that overlook the needs of women.
Alice Peterson, CEO of Pinhook, discusses the core capabilities CEOs need and how problems may suggest their own innovative solutions.