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Most Recent Insights
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June 26, 2026
How CMOs Can Become Strong CEOs
Said Differently CEO Linda Boff talks with BCG’s Sarah Hofstetter about why CMOs make good CEOs, and the qualities needed for a smooth transition.
Video
June 26, 2026
A New Marketing Playbook for the AI Era
BCG’s Jessica Apotheker explains how changing consumer research behaviors are increasing the need for marketers to focus on stronger consumer insights, content capabilities, and analytics.
Video
June 26, 2026
Agentic AI Has Already Transformed Retail
The impact is here, but only 45% of retailers are scaling agentic AI. Scott Price of DFI Retail Group and BCG’s Mai-Britt Poulsen discuss.
Video
June 26, 2026
How to Realize AI’s Full Marketing Potential
Chipotle CMO Fernando Machado talks to journalist Manveen Rana about ensuring brand integrity while getting the best from AI.
Video
June 25, 2026
Key Findings from BCG’s 2026 CMO Survey
Fifty percent of CMOs report making AI investment decisions, putting them in the driver’s seat. BCG’s Mark Abraham discusses what marketing leaders are doing differently.
Video
June 25, 2026
CROs Are Making AI Operational
Stephen Frieder of Adobe Enterprise and BCG’s Federico Fabbri discuss how AI is helping companies better serve customers, operate more efficiently, and unlock employee-driven innovation.
Article
June 25, 2026
AI has already begun to radically transform the entire agricultural value chain, democratizing the information advantage on which entire businesses have been built. Is your company ready?
Article
June 25, 2026
In a more complex operating environment, profitable growth remains the clearest differentiator of long-term shareholder return, although the recipe for achieving this growth is evolving.
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