Empowering the Marketing Function in B2B Sales
Demand centers powered by marketing technology – combined with integrated marketing and sales functions – can help companies respond to fundamental changes in the B2B landscape.
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Demand centers powered by marketing technology – combined with integrated marketing and sales functions – can help companies respond to fundamental changes in the B2B landscape.
Generative AI can transform online chat sessions into something more real—known as “conversational commerce”—so retailers can reduce the necessity for support by people.
Discover how strategic capability attraction is revolutionizing the biomedical sector, driving innovation and growth beyond traditional boundaries.
Nearly half of all Filipinos don’t use a bank—but now GCash is transforming their financial journeys. GCash partnered with BCG X to build an AI-driven personalization engine that delivers more than 225 million hyperpersonalized messages daily to millions of GCash users, generating ten times higher revenue than GCash’s legacy CRM program.
Governments can embrace the success of so-called smart cities, such as London and Riyadh, to promote and fund digital services in their country.
The car selling model has remained unchanged for decades. But as the industry evolves, is the model about to change for good?
The energy at AWS re:Invent helps companies engage players in different ecosystems to drive the conversation forward on top issues. BCG’s Jack Grey and AWS’s Tom Adams discuss how partnering together will help both companies inform and fuel their future direction.
The Industrial Metaverse will help companies reduce engineering time and enhance collaboration. AWS’s Bill Foy and BCG’s Tilman Buchner explain how the cloud empowers the Industrial Metaverse by closing the simulation-to-reality gap.