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Most Recent Insights
Video
June 25, 2026
Key Findings from BCG’s 2026 CMO Survey
Fifty percent of CMOs report making AI investment decisions, putting them in the driver’s seat. BCG’s Mark Abraham discusses what marketing leaders are doing differently.
Video
June 25, 2026
CROs Are Making AI Operational
Stephen Frieder of Adobe Enterprise and BCG’s Federico Fabbri discuss how AI is helping companies better serve customers, operate more efficiently, and unlock employee-driven innovation.
Article
June 25, 2026
In a more complex operating environment, profitable growth remains the clearest differentiator of long-term shareholder return, although the recipe for achieving this growth is evolving.
Article
June 25, 2026
AI has already begun to radically transform the entire agricultural value chain, democratizing the information advantage on which entire businesses have been built. Is your company ready?
Video
June 24, 2026
The New Rules of Brand Discovery
Adobe Enterprise’s Rachel Thornton and BCG’s Janet Balis explore why marketers must build brands for both people and AI agents, and the importance of third-party voices.
Video
June 24, 2026
Where AI Delivers Growth
BCG experts share what sets AI leaders apart—from workflow orchestration to data activation—and how those choices make a difference.
Video
June 24, 2026
Avoiding Brand Drift in the AI Era
As content creation accelerates, Rachel Thornton of Adobe Enterprise discusses how companies can scale creative output while staying true to their brand with BCG’s Janet Balis.
Article
June 24, 2026
As agentic AI transforms the consumer industry, companies are scrambling to maximize returns on their AI investments. A BCG/Consumer Goods Forum survey illuminates where performance gaps are widening and how frontrunners are finding success.
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