They’re innovators and disruptors—with a knack for outperforming markets—but high growth tech companies can perform even better. BCG applies the levers that accelerate growth, manage burn, and create more value, more efficiently.
We take a holistic approach to help “growth techs” (high-growth, tech-enabled companies) continue to raise the bar. We support growth tech companies with their immediate priorities—such as developing new growth strategies, improving operational efficiency, and enhancing their pricing, marketing, and channel strategies—while setting the stage for continual improvement and relentless innovation.
Our growth tech consulting is multi-layered. We support companies that have growth potential on a range of topics so they can grow at scale, manage burn, and expand in the right directions—and in the right ways. But for some companies, a more targeted approach makes sense. That’s why we’ve built our services around four building blocks:
In addition, our growth tech experts partner with investment firms that fund the journey, and work with them in a variety of ways, including collaborating on investment theses and due diligence.
We’ve worked with high growth tech companies around the globe that have reaped the rewards that come from accelerating growth to establish themselves as leaders or rising stars in such industries as B2B SaaS, e-commerce, media, biotech, and personal fintech.
Optimizing a Subscription Pricing Model for a CRM Software Company
We employed conjoint analysis to zero in on our customer’s preferences—and price sensitivity—and develop a 24-month pricing and packaging roadmap. We designed new offers, mapped to distinct customer segments, and designed new discount guardrails. The result: a 20% increase in revenue.
Achieving Operational Excellence at an Online Trading Company
Like many growth tech companies, our client was looking to boost momentum—and customer satisfaction. We reimagined roles, identified automation opportunities, developed new KPIs and governance, and steered talent development to define a new operating model. These changes helped cut process time by up to 70%, reduce manual customer due diligence by more than 75%, and more than halve support tickets, among other quick wins.
Realizing Run-Rate Efficiency Gains at a Cloud-Based Collaboration Solutions Provider
After years of fast growth, our client, a global provider, turned its attention to simplifying operations in both core and support functions. The thinking: reinvest the savings into further growth. We partnered with the company to develop a list of 70 opportunities, which we then narrowed to the 12 highest-priority initiatives. Together, they would let the company realize run-rate efficiency gains of $50 million to $80 million.
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As the pandemic hammered economies worldwide, these tech-enabled companies outperformed the market handily. What does their success reveal about future sources of growth and innovation?
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Collaboration is a hallmark of our growth tech consulting—and it’s also a differentiator. Our growth tech experts leverage BCG’s network of functional and industry talent that, together, propel growth to new heights. We also draw upon world-class technical talent—including the data scientists and analytics experts at BCG GAMMA—with deep experience in topics relevant to growth techs.
