They’re innovators and disruptors—with a knack for outperforming markets—but high growth tech companies can perform even better. BCG applies the levers that accelerate growth, manage burn, and create more value, more efficiently.
We take a holistic approach to help “growth techs” (high-growth, tech-enabled companies) continue to raise the bar. We support their immediate priorities—such as developing new growth strategies, improving operational efficiency, and enhancing their pricing, marketing, and channel strategies—while setting the stage for continual improvement and relentless innovation. Our aim is to empower growth tech companies to keep the momentum going, so they can outperform the market and have an outsized impact on society.
Our growth tech consulting is multi-layered. We support companies that have growth potential on a range of topics so they can grow at scale, manage burn, and expand in the right directions—and in the right ways. But for some companies, a more targeted approach makes sense. That’s why we’ve built our services around four building blocks:
Monetization and Pricing Optimization
Pricing and packaging is one of the most potent levers available to high growth tech companies. Leveraging our industry-leading expertise, we align pricing with customer value, using analytics and customer insight—as well as a “pattern recognition” that comes from working with an array of high growth tech startups—to help companies optimize pricing, packaging, expansion pathways, and discounts; seize the full potential of subscription models; and improve pricing processes and platforms.
Organization and Operating Model
Growth tech companies have two key imperatives: accelerate their business growth trajectory and achieve operational—and cost—excellence. Our growth tech consultants are experts in organization design, ways of working, measurement frameworks, cutting-edge technologies, governance and funding, and change management. By helping companies apply these enablers, we help them build a foundation—and a culture—for moving faster, and more nimbly, while reducing their burn rate.
Growth and Market Expansion
Whether it’s through M&A, alliances, joint ventures, or adjacencies, growth comes when businesses combine the right strategy with the right execution. We work with companies to identify and tailor the growth strategy best suited for their circumstances and goals. We then provide the support and program management that ensures effective implementation—and often, transformation.
Marketing, Sales, and Partner Strategy
From conducting maturity assessments to helping unleash personalization, we work on multiple fronts to enhance go-to-market strategies and make growth tech companies more efficient. Our approach to creating both next-gen sales organizations as well as marketing strategies for tech startups is data driven. But we also look outside companies: identifying potential partners and developing channel strategies.
In addition, our growth tech experts partner with investment firms that fund the journey, and work with them in a variety of ways, including collaborating on investment theses and due diligence.
We’ve worked with high growth tech companies around the globe that have reaped the rewards that come from accelerating growth to establish themselves as leaders or rising stars in such industries as B2B SaaS, e-commerce, media, biotech, and personal fintech.
BCG on Technology, Media, and Telecommunications
Disruptive technologies and convergences of digital thinking are revolutionizing TMT. Explore our latest insights into Growth Tech and the industry as a whole.
Collaboration is a hallmark of our growth tech consulting—and it’s also a differentiator. Our growth tech experts leverage BCG’s network of functional and industry talent that, together, propel growth to new heights. We also draw upon world-class technical talent—including the data scientists and analytics experts at BCG GAMMA—with deep experience in topics relevant to growth techs.
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