Growth Tech

Pricing and packaging is one of the most potent levers available to high growth tech companies. Leveraging our industry-leading expertise, we align pricing with customer value, using  analytics and  customer insight—as well as a “pattern recognition” that comes from working with an array of high growth tech startups—to help companies optimize pricing, packaging, expansion pathways, and discounts; seize the full potential of subscription models; and improve pricing processes and platforms.

Growth tech companies have two key imperatives: accelerate their business growth trajectory and achieve operational—and cost—excellence. Our growth tech consultants are experts in  organization design,  ways of working, measurement frameworks, cutting-edge technologies, governance and funding, and  change management. By helping companies apply these enablers, we help them build a foundation—and a culture—for moving faster, and more nimbly, while reducing their burn rate.

Whether it’s through  M&A,  alliances,  joint ventures, or adjacencies, growth comes when businesses combine the right strategy with the right execution. We work with companies to identify and tailor the  growth strategy best suited for their circumstances and goals. We then provide the support and program management that ensures effective implementation—and often, transformation.

From conducting maturity assessments to helping unleash  personalization, we work on multiple fronts to enhance  go-to-market strategies and make growth tech companies more efficient. Our approach to creating both  next-gen sales organizations as well as marketing strategies for tech startups is data driven. But we also look outside companies: identifying potential partners and developing channel strategies.

BCG offers a comprehensive range of services to support growth-oriented technology companies in both achieving IPO readiness and increasing their chances for a successful IPO. Our proven roadmap includes a variety of initiatives, such as equity story and business plan development, IPO readiness assessments, and investor education, which collectively ensure a seamless and effective IPO preparation process.