Our BCG Executive Perspectives program offers innovative insights on global topics that matter most to today's leaders. Explore the new series guiding the C-suite through their AI transformation journeys—and download the latest function-specific playbooks.
With both predictive and generative AI at an inflection point, and even more exciting opportunities on the horizon, CEOs and senior executives are setting ambitious targets for their top and bottom lines. Over 50% of executives with the highest AI maturity—companies that were first to scale GenAI—expect to see a return of more than double their investment in the next year. 47% of these AI-mature leaders view AI as a revenue driver and a cost cutting measure.
But most business leaders wrestle with achieving their expected transformation goals, asking:
The latest BCG Executive Perspectives series serves as a comprehensive guide to creating value with AI and GenAI, drawing on our experience with over 1,000 AI programs in the past year. Helping CEOs and senior leaders cut through the hype around AI, our in-depth playbooks demonstrate how to create value now and in the future for customer engagement, risk and compliance, data and digital platforms, finance, supply chains, customer service operations, sales, and human resources. Our special introduction edition dives into current AI adoption trends, the technology's capabilities, and how to use it for true end-to-end transformation.
The rapid advancement of GenAI is revolutionizing how companies engage with customers, reshaping traditional insights, marketing, sales, and service functions. To fully seize these new opportunities and become leaders in the digital age, organizations must transform their people, processes, and technology.
While AI and GenAI offer unprecedented benefits, they also introduce challenges that demand robust guardrails. But risk management isn’t just a safeguard. Business leaders can focus on three critical dimensions—ethical use, efficiency, and resilience—to drive innovation, create value, and accelerate their end-to-end transformation. The future belongs to those who embrace AI responsibly.
To successfully deploy AI at scale, CEOs need to embrace our 10-20-70 rule: focus 10% of AI efforts on algorithms, 20% on tech and data, and 70% on people and processes. Alongside this rule, we've developed three strategic plays—deploy, reshape, and invent (DRI)—to maximize value potential today. The time to act on AI is now.
Boost performance, transform core functions, and innovate at top speed. Part of a broader approach to AI and GenAI, BCG's DRI strategy helps drive substantial strategic value. Learn more about these three interconnected value plays from three BCG experts.
Featured Expert: Julie Bedard
Your people need to get excited about how the latest tech can help them succeed. Our Deploy play gets employees using the technology as soon as possible—a critical first step towards realizing value from GenAI.
Featured Expert: David Martin
End-to-end AI transformation is within reach—but if you think too small, you’ll come up short. Our Reshape play reimagines entire functions to deliver the cost savings and greater ROI that AI makes possible.
Featured Expert: Beth Viner
With AI, innovation can move at a pace you’ve never seen before, bringing new products and businesses to your organization. Our Invent play is a chance to find growth opportunities that you may never have found otherwise.
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The latest insights, ideas, and perspectives from BCG. Explore a cross-section of up-to-date content on the trends shaping the future of business and society. A complete collection of our latest thinking across industries and capabilities can be found at the bottom of the page.
