By optimizing marketing effectiveness and efficiency, our marketing-excellence consulting team helps companies improve their return on investment—in some cases by as much as 100%.
The job of marketers has grown broader and more complex. Traditional skills and expertise such as creativity, brand building, and customer insight remain critical. But as data sources have multiplied, marketing-function excellence has become a balance of art and science.
New digital channels and tools are rapidly emerging, and it’s increasingly important to understand how to integrate and leverage them. In addition, the marketing operating model must adapt quickly to changing conditions. Our team of dedicated marketing experts can help you embrace the future of marketing and become a leader in today’s omnichannel marketplace.
We empower clients to build their own marketing capabilities across all levels of their organization. Our marketing-excellence consulting teams collaborate with clients in four broad areas:
How BCG’s Data-Driven Marketing Approach is Driving Growth for Leading Marketers
We’ve helped clients drive revenue increases and cut marketing costs by optimizing their marketing-function excellence. Learn more about the impact of our work with Diageo, L’Oréal, and Starbucks.
BCG’s Digital Marketing Accelerator helps clients develop in-house capabilities from scratch to control their own destiny going forward in digital and data-driven marketing.
BCG’s Center for Customer Insight leverages a combination of BCG strengths: customer behavior knowledge, deep databases of insights, extensive partnerships with market-leading digital innovators, and a unique methodology for turning insights into actionable imperatives.
The one-message-fits-all approach is no longer effective. Henkel’s Eike Wobker and BCG’s Amaryllis Liampoti discuss the importance of creating differentiated marketing strategies using first-party data.
The most critical thing, says Reckitt’s Elaine Rodrigo, is the human in the loop, to train and use the model.
Here’s how to cut through the noise to create a marketer-AI flywheel—a self-reinforcing loop that will revolutionize your marketing and supercharge ROI.
Combining marketing, sales, and customer success functions into agile teams can create a better experience for customers and unlock new revenue.
As GenAI drives the marginal cost of marketing content to near zero, the resulting speed, flexibility, and cost efficiency will transform how creative teams work.
BCG, Google, and Omnicom Media Group are laying the groundwork for “unified video,” a holistic approach that reduces the complexity of decision making and helps advertisers sync their spend with the media that their target audience consumes.
Our marketing-excellence consulting team helps clients strengthen their marketing measurement, capabilities, and organization to identify efficiencies and improve performance. Here are some of our experts on the topic.
