Marketing Catalyst by BCG is a cloud-based, proprietary platform that allows clients to leverage data analytics to make optimal strategic and tactical marketing decisions across brands and geographies.
By optimizing marketing effectiveness and efficiency, our marketing-excellence consulting team helps companies improve their return on investment—in some cases by as much as 100%.
The job of marketers has grown broader and more complex. Traditional skills and expertise such as creativity, brand building, and customer insight remain critical. But as data sources have multiplied, marketing-function excellence has become a balance of art and science.
New digital channels and tools are rapidly emerging, and it’s increasingly important to understand how to integrate and leverage them. In addition, the marketing operating model must adapt quickly to changing conditions. Our team of dedicated marketing experts can help you embrace the future of marketing and become a leader in today’s omnichannel marketplace.
We empower clients to build their own marketing capabilities across all levels of their organization. Our marketing-excellence consulting teams collaborate with clients in four broad areas:
Marketing Catalyst by BCG is a cloud-based, proprietary platform that allows clients to leverage data analytics to make optimal strategic and tactical marketing decisions across brands and geographies.
BCG’s Digital Marketing Accelerator helps clients develop in-house capabilities from scratch to control their own destiny going forward in digital and data-driven marketing.
BCG’s Center for Customer Insight leverages a combination of BCG strengths: customer behavior knowledge, deep databases of insights, extensive partnerships with market-leading digital innovators, and a unique methodology for turning insights into actionable imperatives.
Marketers still have trouble demonstrating the value they create, even despite all the data, tools, and analytics available today. Five rules help link measurement to business outcomes.
Top brands use a clear strategy, robust measurement tools, and strong in-house tech capabilities to improve the customer experience and boost business results.