By optimizing marketing effectiveness and efficiency, our marketing-excellence consulting team helps companies improve their return on investment—in some cases by as much as 100%.
The job of marketers has grown broader and more complex. Traditional skills and expertise such as creativity, brand building, and customer insight remain critical. But as data sources have multiplied, marketing-function excellence has become a balance of art and science.
New digital channels and tools are rapidly emerging, and it’s increasingly important to understand how to integrate and leverage them. In addition, the marketing operating model must adapt quickly to changing conditions. Our team of dedicated marketing experts can help you embrace the future of marketing and become a leader in today’s omnichannel marketplace.
We empower clients to build their own marketing capabilities across all levels of their organization. Our marketing-excellence consulting teams collaborate with clients in four broad areas:
How BCG’s Data-Driven Marketing Approach is Driving Growth for Leading Marketers
We’ve helped clients drive revenue increases and cut marketing costs by optimizing their marketing-function excellence. Learn more about the impact of our work with Diageo, L’Oréal, and Starbucks.
Marketing Catalyst by BCG is a cloud-based, proprietary platform that allows clients to leverage data analytics to make optimal strategic and tactical marketing decisions across brands and geographies.
BCG’s Digital Marketing Accelerator helps clients develop in-house capabilities from scratch to control their own destiny going forward in digital and data-driven marketing.
BCG’s Center for Customer Insight leverages a combination of BCG strengths: customer behavior knowledge, deep databases of insights, extensive partnerships with market-leading digital innovators, and a unique methodology for turning insights into actionable imperatives.
Being part of the next evolution of the marketing world is exciting, but how can CMOs prepare? Jessica Apotheker, BCG's CMO, has some advice on where to begin: review and revamp your marketing technology stack.
With marketing budgets under pressure in a challenging business environment, CMOs can use precision branding to add value where it matters. Managing Director and Senior Partner David Ratajczak explains this important concept.
A survey of 2,700+ SMB decision makers finds a widespread mood of lingering pessimism but glimmers of positivity about their businesses’ economic outlook.
Agile principles can enhance the performance of marketing organizations––as long as companies apply the principles flexibly rather than adhering strictly to agile methodology.
When marketers face increased pressure and scrutiny, they can improve quality and increase efficiency by adopting the agile principles that have made product development efforts successful.
