Artificial Intelligence and AI at Scale

AI can deliver significant business impact, but companies can maximize its value by taking an end-to-end approach. Weaving together strategy, process redesign, and human and technical capabilities, we create the fabric of an AI-driven organization, enabling the outcomes that drive businesses forward.

AI leaders—the companies remaking industries—don’t just use AI. They’re fueled by it. And as generative AI brings the power of AI to more businesses, the ranks of AI leaders are poised to grow. But getting there requires a holistic approach. You need to understand how artificial intelligence can drive business outcomes. But just as crucially, you need to reimagine processes, foster adoption, and develop the right capabilities, roles, and governance. We help companies pull all these levers, so they can deploy AI at scale—and scale up the value, too.

Our research shows that fully embedded AI is one of the key attributes shared by future-built companies that excel across financial and nonfinancial measures. We unleash the power of AI by building an organization around it. Getting the roles, responsibilities, and culture right is just as important as perfecting the algorithms. As generative AI democratizes artificial intelligence—enabling companies without a deep bench of data scientists to use and benefit from the technology—this end-to-end approach will be crucial to gaining a competitive edge.

Our Related AI Consulting Services


Our Approach to Artificial Intelligence and AI at Scale

Every artificial intelligence journey is different: each one is shaped around an organization’s starting point, circumstances, and goals. But a single thread connects the pioneers of AI at scale. They typically dedicate 10% of their AI effort to algorithms, 20% to data and technological backbone, and 70%—the lion’s share—to business and people transformation. We call this the 10/20/70 rule, and it’s at the heart of our approach to AI. By redefining human–AI interaction, we unlock the full potential of AI in business.

Our approach emphasizes value and enablement. The idea is to imbue tools like generative AI in business strategy as well as in the business itself. If you want a transformative impact from AI—not an incremental one—you need to redesign processes and foster adoption. And you need to think about these things from the very start, as you develop your AI solutions. We orchestrate these levers so they support and enhance each other—and drive AI at scale.

Developing an AI Strategy

Building AI Solutions

Fostering Adoption

Optimizing Data Quality

Ensuring Responsible AI

Activating Technology Enablers

Empowering People and Organizations

"Green tunnel"

Our AI Analyst Recognition

The Forrester Wave™: AI Services, Q2 2024

BCG was named a leader in AI services in The Forrester Wave™: AI Services, Q2 2024, an evaluation of the 9 most significant AI service providers, deeming participating vendors Leaders, Strong Performers, Contenders, or Challengers. Based on its performance, BCG was one of the two companies named a Leader.


Our Clients’ Success with Artificial Intelligence

BCG X and GCash Transform Customer Management with AI

GCash partnered with BCG X to build an AI-driven personalization engine that delivers more than 225 million hyperpersonalized messages daily, generating ten times higher revenue than GCash’s legacy CRM program.

Our AI in Business Solutions

Our AI and GenAI Collaborations

BCG is more than just a strategic consultant. Our clients benefit from our global ecosystem of AI and GenAI collaborations, including those with leading tech companies like AWS, Google, IBM, Microsoft, Salesforce, and SAP—and with AI-centered enterprises such as OpenAI, Anthropic, Articul8, LangChain, and Palantir. This ecosystem provides best-in-class GenAI enablement and transformation through an end-to-end approach that ensures our clients’ ability to maximize their investments and stay ahead of the competition.

Working together, we are able to deliver unprecedented value across four critical transformation pillars: optimizing existing technology, reshaping business functions, inventing new business opportunities, and reimagining entire organizations. And with BCG X, our in-house design-and-build capability, we also remain at the forefront of technology, offering practical solutions to companies that seek to transform their business with AI and develop customized, industrial-grade platforms for high-value use cases.

Meet Our Artificial Intelligence Consulting Team

Our AI consulting team and industry experts ensure that clients have the full range of expertise to drive a companywide transformation using artificial intelligence. Meet some of our AI strategy and AI at scale experts.

Explore Our Insights on Artificial Intelligence

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How CMOs Are Shaping Their GenAI Future

According to our 2024 survey of over 200 CMOs in 7 countries, CMOs increasingly view generative AI (GenAI) not only as a way to improve efficiencies but also to unlock growth.

The Human Element of AI Adoption

For business leaders, one of the biggest obstacles to scaling traditional AI and GenAI is changing people’s ways of working, explains Mary Martin, a managing director and partner at BCG with expertise in restaurants.

Tech + Us: Monthly insights for harnessing the full potential of AI and tech.