Generative AI
The new wave of generative AI systems, such as ChatGPT, have the potential to transform entire industries. To be an industry leader in five years, you need a clear and compelling generative AI strategy today.
Learn MoreAI can deliver significant business impact, but companies can maximize its value by taking an end-to-end approach. Weaving together strategy, process redesign, and human and technical capabilities, we create the fabric of an AI-driven organization, enabling the outcomes that drive businesses forward.
Vladimir Lukic
AI leaders—the companies remaking industries—don’t just use AI. They’re fueled by it. And as generative AI brings the power of AI to more businesses, the ranks of AI leaders are poised to grow. But getting there requires a holistic approach. You need to understand how artificial intelligence can drive business outcomes. But just as crucially, you need to reimagine processes, foster adoption, and develop the right capabilities, roles, and governance. We help companies pull all these levers, so they can deploy AI at scale—and scale up the value, too.
Our research shows that fully embedded AI is one of the key attributes shared by future-built companies that excel across financial and nonfinancial measures. We unleash the power of AI by building an organization around it. Getting the roles, responsibilities, and culture right is just as important as perfecting the algorithms. As generative AI democratizes artificial intelligence—enabling companies without a deep bench of data scientists to use and benefit from the technology—this end-to-end approach will be crucial to gaining a competitive edge.
The new wave of generative AI systems, such as ChatGPT, have the potential to transform entire industries. To be an industry leader in five years, you need a clear and compelling generative AI strategy today.
Learn MoreWhen done right, responsible AI isn’t simply a framework to mitigate risk. It’s a way to deliver transformative business impact. BCG works with companies to make responsible AI a reality.
Learn MoreEvery artificial intelligence journey is different: each one is shaped around an organization’s starting point, circumstances, and goals. But a single thread connects the pioneers of AI at scale. They typically dedicate 10% of their AI effort to algorithms, 20% to data and technological backbone, and 70%—the lion’s share—to business and people transformation. We call this the 10/20/70 rule, and it’s at the heart of our approach to AI. By redefining human–AI interaction, we unlock the full potential of AI in business.
Our approach emphasizes value and enablement. The idea is to imbue tools like generative AI in business strategy as well as in the business itself. If you want a transformative impact from AI—not an incremental one—you need to redesign processes and foster adoption. And you need to think about these things from the very start, as you develop your AI solutions. We orchestrate these levers so they support and enhance each other—and drive AI at scale.
Caroline Stern, head of Circular Economy at Hilti Group, discuss the benefits of Circelligence, a solution developed in partnership with BCG and BCG X to measure circular economy performance and help companies make better informed decisions on sustainability initiatives.
Arti Zeighami, former chief data and analytics officer for H&M Group and current director and partner for BCG X, explains how H&M went from a digital laggard to an AI industry leader—in just three years.
Operational Excellence for a Leading Pharmaceutical Company. To supercharge our client’s data and analytics capabilities, we deployed AI at scale, digitized supply chains, fostered agile ways of working, and activated other key enablers. Together, these initiatives delivered $500 million in value in 15 months.
End-to-end AI Transformation at a B2B Power Equipment Distributor. Focusing on both human and technical enablers, we helped our client implement an ambitious AI strategy. High-value use cases supported by a central data platform, robust data governance, and newly recruited data and AI teams sparked a margin uplift of more than 40 basis points in 18 months.
BCG’s delegation of experts will be at CES 2024 in Las Vegas from January 9–12, to engage on breakthrough technologies and innovations. Learn more about our programming and arrange a meeting with the team.
BCG’s New Tech Build and Design Unit
BCG X disrupts the present and creates the future by building bold new tech products, services, and businesses.
Our AI consulting team and industry experts ensure that clients have the full range of expertise to drive a companywide transformation using artificial intelligence. Meet some of our AI strategy and AI at scale experts.
AI is often described as a “black box,” but the regulations, frameworks, and guidelines surrounding it can seem just as mystifying. A new report provides clarity.
Our third CO2 AI + BCG Carbon Emissions Survey reveals that collaboration, product-level measurement, and digital technology are the keys to progress in emissions reduction.
Generative AI presents both benefits and challenges to organizations. BCG’s GenAI Workforce Productivity Diagnostic helps companies define a clear path to successfully implement this transformative technology.