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Artificial Intelligence and AI at Scale

AI can deliver significant business impact, but companies can maximize its value by taking an end-to-end approach. Weaving together strategy, process redesign, and human and technical capabilities, we create the fabric of an AI-driven organization, enabling the outcomes that drive businesses forward.

AI leaders—the companies remaking industries—don’t just use AI. They’re fueled by it. And as generative AI brings the power of AI to more businesses, the ranks of AI leaders are poised to grow. But getting there requires a holistic approach. You need to understand how artificial intelligence can drive business outcomes. But just as crucially, you need to reimagine processes, foster adoption, and develop the right capabilities, roles, and governance. We help companies pull all these levers, so they can deploy AI at scale—and scale up the value, too.

Our research shows that fully embedded AI is one of the key attributes shared by future-built companies that excel across financial and nonfinancial measures. We unleash the power of AI by building an organization around it. Getting the roles, responsibilities, and culture right is just as important as perfecting the algorithms. As generative AI democratizes artificial intelligence—enabling companies without a deep bench of data scientists to use and benefit from the technology—this end-to-end approach will be crucial to gaining a competitive edge.

Our Related AI Consulting Services

Our Approach to Artificial Intelligence and AI at Scale

Every artificial intelligence journey is different: each one is shaped around an organization’s starting point, circumstances, and goals. But a single thread connects the pioneers of AI at scale. They typically dedicate 10% of their AI effort to algorithms, 20% to data and technological backbone, and 70%—the lion’s share—to business and people transformation. We call this the 10/20/70 rule, and it’s at the heart of our approach to AI. By redefining human–AI interaction, we unlock the full potential of AI in business.

Harnessing the Power of AI and GenAI

To unlock the full potential of AI, companies must embrace both predictive and generative AI, align tech investments strategically, and prepare their talent for new challenges. In this video series, BCG experts share key strategies to forge a competitive edge for the future.


Our approach emphasizes value and enablement. The idea is to imbue tools like generative AI in business strategy as well as in the business itself. If you want a transformative impact from AI—not an incremental one—you need to redesign processes and foster adoption. And you need to think about these things from the very start, as you develop your AI solutions. We orchestrate these levers so they support and enhance each other—and drive AI at scale.

Developing an AI Strategy

Building AI Solutions

Fostering Adoption

Optimizing Data Quality

Ensuring Responsible AI

Activating Technology Enablers

Empowering People and Organizations

Our Clients’ Success with Artificial Intelligence

BCG X and GCash Transform Customer Management with AI

GCash partnered with BCG X to build an AI-driven personalization engine that delivers more than 225 million hyperpersonalized messages daily, generating ten times higher revenue than GCash’s legacy CRM program.


Our AI in Business Solutions

Our Awards and Recognition for AI Consulting

  • BCG was named a leader in the IDC MarketScape: Worldwide Artificial Intelligence Services 2023 Vendor Assessment. The report noted, “BCG combines functional and industry expertise, technology expertise, Responsible AI framework, and its technology build and design unit, BCG X, to deliver AI services to clients as part of holistic business transformation consulting engagements.”
  • BCG was named a leader in AI service providers in Q4 2022 in The Forrester Wave™: AI Service Providers, Q4 2022. Forrester reported, “BCG has long been known for its strategy consulting capabilities. Now it has built a world-class AI capability to prove that what it calls ‘bionic companies’ (companies combining human knowledge and AI) are outperforming competition. BCG has over 7,000 data science and advanced AI practitioners to help clients. It demonstrates AI strategy leadership with its vision (an emphasis on C-suite alignment and accountability as well as agile funding), market approach, and talent strategy.”

BCG’s New Tech Build and Design Unit

BCG X disrupts the present and creates the future by building bold new tech products, services, and businesses.

Meet Our Artificial Intelligence Consulting Team

Our AI consulting team and industry experts ensure that clients have the full range of expertise to drive a companywide transformation using artificial intelligence. Meet some of our AI strategy and AI at scale experts.

Explore Our Insights on Artificial Intelligence

GenAI in the Workforce

With the tremendous innovation in the GenAI space over the past year, BCG’s Sharon Marcil and Microsoft’s Deb Cupp delve into the effects of GenAI on today’s workforce, and the opportunities to improve productivity, efficiency, and creativity.

Tech + Us: Monthly insights for harnessing the full potential of AI and tech.