Managing Director & Partner
In the span of a few decades, AVID, a leading education nonprofit, has experienced exponential growth—from one teacher in one classroom in 1980 to a nationwide education nonprofit serving 7,500 schools, 80,000 educators, and two million students each year. From the beginning, AVID’s mission has been to close the opportunity gap for all students. Since becoming CEO in 2014, Dr. Sandy Husk has accelerated that effort by focusing on innovation, making the expansion of AVID’s digital integration and data capabilities a cornerstone of the organization’s strategic plan.
AVID’s investments in digital and data capabilities proved critically important when the COVID-19 pandemic hit. It was late February of 2020, and AVID had just opened registration for its summer training programs, which were expected to draw 40,000 educators; as people continued to register, Thuan Nguyen, the nonprofit’s COO, developed AVID’s COVID-19 response plan and established an emergency command center.
By mid-March, AVID was looking at the potential loss of $30 million in revenue and tens of thousands of educators unprepared for the sudden transition to online school. So the fee-for-service nonprofit pivoted quickly and aggressively, hiring 300 new part-time employees and investing 7,300 hours into developing three different products and offerings:
AVID Open Access, a free public service with simple and practical digital learning resources curated in partnership with MIT and 11 other providers. No signup or registration is needed to access these resources.
AVID DigitalXP, a three-day virtual training program that provides educators with skills, strategies, and lesson plans for digital learning; it also offers one-on-one coaching and facilitates “communities of practice” among teaching peers throughout the school year.
AVID Discover, which makes AVID’s professional learning resources, previously available only to AVID members, accessible to all users.
These underlying strategies and key requirements guided AVID’s development of the new offerings:
“Beyond my amazement at how the material was presented virtually in my training, I am thrilled by the content,” said Shelley Mochon, an instructional support teacher at Wood Elementary in Tempe, Arizona. “I keep asking myself, ‘Why am I just now being exposed to AVID, after teaching this long?’ I am eager to revisit the many tools, resources, and ideas shared during this training, and am looking forward to the continued training and collaboration now that I am going to be working in an AVID school.”
AVID was able to build the three new products in 87 days—far faster than it had ever created a single product or service before—because it had laid the groundwork. BCG had worked with AVID in 2018 to help develop AVID’s five-year strategic plan, assisting with the assessment and prioritization of specific growth opportunities. BCG also worked with AVID to define the digital, data, and go-to-market capabilities the nonprofit had to invest in to achieve this growth.
The new digital offerings have been successful by several key measures. In 2020, AVID helped over 130,000 educators—a record number—from more than 4,000 schools to earn over 22,000 digital badges. Teachers reported that they now felt ready to teach virtually; more than 90% of participants said they learned practical instructional strategies that they could implement immediately and that were more engaging, inspiring, and relevant than those offered by other professional learning programs. Specifically, teachers were able to experience firsthand the challenges their students face in a virtual or blended environment—and then learn and practice strategies to help their students.