Managing Director & Senior Partner
Nicholas Goad came to Boston Consulting Group in June 2003. He is a member of the firm’s Consumer and Marketing, Sales & Pricing practices, where his special expertise is in retail pricing and promo effectiveness. He previously worked in BCG’s Sydney and London offices.
Nick’s time at BCG has centered on the retail and consumer industries, covering pricing, growth strategy, go-to-market, and cost reduction topics. He has particular expertise in heading pricing transformation efforts in multiple retail formats. He recently led an 18-month holistic pricing effort considering regular prices, promo effectiveness, private-label pricing strategy, zone-based pricing, and customer-based pricing, with a focus on delivering quick wins for a retail client.
Before joining BCG, Nicholas was a financial analyst for a commercial real-estate firm. He concentrated on analysis of retail-shopping-center acquisitions and redevelopment, as well as treasury management.
As cautious consumers resume traveling after COVID-19, hotel companies need to understand how the pandemic has altered their preferences and behaviors.
Many early-stage digitization efforts haven’t led to lasting gains. At a time of relentless financial pressure, retailers can supercharge their progress by zeroing in on five critical areas.
Brick-and-mortar retailers must adopt improved data analytics as part of a broader strategy to optimize localization and keep customers coming through the door.
Brick-and-mortar retailers rely heavily on promotions yet often lack a strategic approach. Implementing a four-part solution can help increase promotion margins by 2 to 5 percentage points.