Andreas Liedtke joined the Zurich office of Boston Consulting Group in 2016 and has more than 16 years of consulting experience. He is a core member of BCG's Consumer and Marketing, Sales & Pricing practices.

Andreas has helped multinational clients on many cases navigating digital transformation. He has implemented large marketing, sales, and pricing campaigns for fast-moving-consumer-goods (FMCG), luxury, and retail clients, and he has broad expertise and experience in omnichannel management. Andreas acquired experience in the Americas during his tenure in the United States, and, in recent years, he has completed several engagements in Switzerland, France, Germany, and the Anglo-Saxon countries. Andreas joins BCG from A.T. Kearney where he was responsible for the firm's business in Switzerland and where he was heading the global marketing and sales competence team.

AREAS OF EXPERTISE

EDUCATION

  • Business management, University of Cologne and HEC (Paris, France)

Publications and Videos

Even Big Brands Need a Direct-to-Consumer Strategy - rectangle

Even Big Brands Need a Direct-to-Consumer Strategy

A DTC channel that adds to total growth allows a company to collect valuable consumer data, personalize the experience, quickly launch and test new products, and grow the business.
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FU.SE Digital 2020: The Future of Work is Bright – If it Includes New Attitudes, Skills and Inclusivity

In the long run, jobs will be more human, more local, and eventually richer. But the path to get there might be tumultuous, according to participants of FU.SE Digital 2020. Changes that help people prepare for the future need to be inclusive. Achieving that will require shared accountability between institutions, employers and workers. Furthermore, people have to be at the center of any activity to humanize AI, give people more voice or build a culture of life-long learning.
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Artificial Intelligence in the Workplace: Creating Effective Machine-Workforce Collaboration

Advances in Artificial Intelligence are transforming the workplace and driving radical shifts in the roles workers play. However, a global study disconfirms the prevalent opinion that technology will replace human jobs. It reinforces the value of advanced software – also recognized by the workers.
Deep Expertise, Broad Experience