Andreas Liedtke joined the Zurich office of Boston Consulting Group in 2016 and has more than 16 years of consulting experience. He is a core member of BCG's Consumer and Marketing, Sales & Pricing practices.

Andreas has helped multinational clients on many cases navigating digital transformation. He has implemented large marketing, sales, and pricing campaigns for fast-moving-consumer-goods (FMCG), luxury, and retail clients, and he has broad expertise and experience in omnichannel management. Andreas acquired experience in the Americas during his tenure in the United States, and, in recent years, he has completed several engagements in Switzerland, France, Germany, and the Anglo-Saxon countries. Andreas joins BCG from A.T. Kearney where he was responsible for the firm's business in Switzerland and where he was heading the global marketing and sales competence team.

AREAS OF EXPERTISE

  • Consumer goods and retail
  • Digital transformation
  • Marketing and sales
  • Pricing and promotion
  • Omni-channel management

EDUCATION

  • Business management, University of Cologne and HEC (Paris, France)

Publications and Videos

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Artificial Intelligence in the Workplace: Creating Effective Machine-Workforce Collaboration

Advances in Artificial Intelligence are transforming the workplace and driving radical shifts in the roles workers play. However, a global study disconfirms the prevalent opinion that technology will replace human jobs. It reinforces the value of advanced software – also recognized by the workers.
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Ready for A(I)nything: Taking Stock of Retailers’ Readiness in AA/AI in Germany, Austria, and Switzerland

How ready are retailers and fashion brands in Switzerland, Germany and Austria when it comes to advanced analytics and artificial intelligence? A joint BCG/Google-study shows that 74% of them have tests in place - but only 8% are ready to fully leverage it.
Deep Expertise, Broad Experience