Partnering with BCG and BCG X, the premium cruise line TUI Cruises developed a cutting-edge revenue management solution to tackle dynamic and complex pricing in the industry.
How We Help Clients in the Hospitality and Leisure Industry
BCG’s hospitality consulting team brings unmatched depth across the sectors that define the industry: hotels and resorts, cruise lines, theme parks, short-term rentals, and tour operators. We work with the largest global brands and regional champions—and the owners and investors who are backing them.
500+
hospitality consulting projects completed in the last 5 years
6
out of the top 10 global hotel chains
4
out of the top 5 global cruise holding companies
From AI-enabled demand-sensing engines that drive pricing improvement to cost transformations that protect the customer experience, our work is grounded in proprietary data, deep operational knowledge, and a track record of bottom-line impact.
No matter the goal, our hospitality and leisure consulting team brings the capabilities and expertise to drive measurable impact across the following:
Pricing and Revenue Management
Our hospitality consulting team helps hotel and leisure clients unlock significant revenue uplift, combining strategic expertise, data science, and industry know-how to deliver 3%–15% pricing improvement. Through our Center for Revenue Management in Travel, we support end-to-end transformation—from AI-driven pricing and forecasting to upskilling teams for sustained impact.
Cost Optimization
Cost management in hospitality requires more than a one-size-fits-all approach. We work with leisure and lodging companies on holistic optimization across technology, labor, overhead, and procurement—delivering transformative savings while preserving the guest experience. Deep industry expertise and a track record with leading brands fuel sustainable, efficiency-led improvements.
Loyalty and Personalization
Loyalty programs are evolving from points-based promotions to personalization engines. We partner with hospitality and leisure companies to design and launch loyalty programs, defining strategy and structure, optimizing program economics for sustainable profitability, and embedding advanced personalization to deliver targeted offers that maximize customer lifetime value.
Marketing Effectiveness and Retail Media
The marketing playbook in hospitality has shifted; success now hinges on a fully demand-driven, consumer-centric approach. Our leisure consulting team helps clients optimize strategy, measurement, and operating model—improving targeting, reallocating spend toward higher-impact channels, and building ROI-focused tools that drive up to 20% higher returns on large-scale marketing investments.
Contact Center and Omnichannel Experiences
A seamless customer journey is the new commercial battleground. Our customer-centric omnichannel transformations integrate digital and human channels across the full life cycle, leveraging advanced data, AI capabilities, and targeted commercial levers across pricing, product, media, and CRM to boost conversion, loyalty, and productivity while reducing cost to serve.
AI-Enabled Transformation
Becoming an AI-first organization means more than deploying tools—it means rewiring commercial performance, cost structures, and development processes. We help hospitality and leisure companies use AI to optimize pricing, distribution, and loyalty, automate operations, and accelerate asset development—building more agile, future-ready portfolios.
Our Clients’ Impact in the Hospitality and Leisure Industry
Our Products and Solutions for the Hospitality and Leisure Industry
Our hospitality and leisure consulting team offers a unique set of products powered by BCG X. These proprietary tools help clients harness the power of AI so they can shape the future of the industry.
Travel Revenue & Offer Management by BCG X
Helps hospitality and leisure operators boost revenue with strategic pricing, smart inventory management, and AI-enabled retailing
Travel Revenue & Offer Management by BCG X
Travel & Transport AI by BCG X
A suite of tools for hospitality and leisure companies offering disruption management and planning for cruise lines and other operators
Travel & Transport AI by BCG X
Our Insights on the Hospitality and Leisure Industry
Article
March 2, 2026
With AI driving measurable gains in costs, revenue, productivity, talent management, and competitiveness, AI-first hotels are already leaner and deliver stronger guest and employee experiences.
Article
February 11, 2026
With budget pressures, changes introduced by AI, and ongoing challenges to measuring ad impact, travel marketers must invest in industry-specific actions.
Article
June 25, 2025
Travel companies should seek ways to attract local and regional tourists as well as international visitors and prepare for a rapidly evolving customer base.
Meet Our Hospitality and Leisure Consulting Leaders
Our hospitality consulting team partners with global brands, regional operators, and investors across hotels, cruise lines, resorts, theme parks, and more. Below is a selection of the leaders driving our work in the industry.
