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Anne Nguyen

Partner & Managing Director


Anne Nguyen joined The Boston Consulting Group in 2005. She is a core member of the Technology, Media & Telecommunications (TMT) practice and globally co-leads the digital advertising topic within media.

Since joining BCG, Anne has worked on projects that have given her experience in media and growth strategy among other things. For BCG, she has conducted a global study of the efficiencies of programmatic guaranteed advertising for both advertisers and publishers, developed and executed a commercial reset for a digital pure play company, and led an analysis of digital video product strategy for millennial digital pure play organization. She also served as chief of staff to the CEO of a global publishing company. Anne's strengths include sales organizations, revenue growth, pricing strategy, and efficiency initiatives.

Before joining BCG, Anne spent four years as director of corporate finance at (now part of Internet Brands), an online retailer of autos and related products and services. She was also a senior associate in PricewaterhouseCooper’s business restructuring practice.

Areas of Expertise

  • Leads BCG's digital work in the media sector
  • Sales force effectiveness for media companies
  • Go-to-market strategy
  • Product innovation
  • Pricing strategy
  • Due diligence
  • Business restructuring
  • Revenue growth


  • MBA, Tuck School of Business, Dartmouth
  • BS, economics and accounting, magna cum laude, Claremont McKenna College
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