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Carlo Pacifico joined The Boston Consulting Group in 2016. He is a core member of the firm’s Consumer and Marketing, Sales & Pricing practices. He is also a core member of BCG’s pricing and revenue management team in travel and tourism.

Carlo has deep expertise in the travel and tourism industry, with international experience in subsectors including cruise lines, railways, and car rental. His work focuses on pricing and revenue management, and extends to strategic topics, such as industrial plans and partnerships.

Since joining BCG, Carlo’s contribution in pricing and revenue management covers the entire space from logic definition to execution. He has worked with clients to design and implement pricing and revenue management transformation programs and pricing structures. Carlo also contributed to the production of “A New Blueprint for Pricing and Revenue Management in Travel and Tourism.”

Before joining the firm, Carlo worked as corporate director of pricing and revenue management for Costa Crociere, and senior manager of revenue management at Avis Budget Group covering Italy, France, Spain, Benelux, and Portugal.

Areas of Expertise

  • Pricing and revenue management (P&RM)
  • Pricing strategy and execution
  • Revenue management strategy and execution
  • Revenue management organization and processes
  • Recruiting, managing, and developing teams
  • Bringing analytical basis to decision making
  • New function and team startup within established organizations
  • Marketing budget management

Honors and Awards

  • Scholarship for the United World College of the Adriatic


  • BS, London School of Economics
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