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Winners in China and India will set gloriously high ambitions. They will view the state as a partner, and design their organizations for simplicity, speed, and constant change. They will have no fear of failure.

Carol Liao

Carol Liao is a core member of the Consumer and the Marketing, Sales & Pricing practices at The Boston Consulting Group; she is also a member of BCG’s Global Advantage practice and a member of the firm's Executive Committee. She is also the chairman of Greater China. In 2016, Carol was named one of Consulting magazine's Women Leaders in Consulting. In 2018, she was awarded Global Champion of Women in Business by Financial Times.

Carol joined BCG in 1995. She has acquired deep expertise working with both multinational companies and Asian corporations on an array of strategy and organizational issues, personally leading business growth and optimization initiatives for major global consumer firms across China and Asia.

Prior to joining BCG, Carol worked for Procter & Gamble, China.

Areas of Expertise

  • Growth strategy
  • Go-to-market (GTM)
  • Consumer insight in rapidly developing economies (RDEs)
  • Health care in Asia
  • Key opinion leader (KOL) and stakeholder management
  • Digital marketing and social media

Education

  • MBA, Harvard Business School
  • BA, commercial law, Beijing University

Honors and Awards

Experts
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