Managing Director & Partner
David Marín is head of Boston Consulting Group’s Technology, Media & Telecommunications practice and head of BCG GAMMA (Advanced Analytics & AI) in Spanish-speaking South America. BCG GAMMA helps clients create competitive advantage by optimizing their big data and analytics capabilities.
Since joining BCG in 2007, David has worked extensively with telecom clients throughout Latin America, as well as in Europe, the Middle East, Africa, and Australia. His engagements have covered topics such as strategic planning, fixed-mobile convergence, B2B strategy, segmentation, and go-to-market strategy.
David also has deep experience in mergers and acquisitions, and he has led a number of successful post-merger integration efforts in the telecom sector. In addition, he has advised clients on entering large markets such as Europe and the US, and he has developed large-scale transformation programs and pricing strategies for several major telecom players.
Before joining BCG, David was a consultant at Oliver Wyman in Barcelona and Dubai.
Accelerated by the global race toward digitization, the LatAm cloud technology market has shown significant growth potential, with continued expansion across all segments as penetration of the solutions continues to be below that of developed markets.