Felix Krueger joined Boston Consulting Group in 2010. In 2014, he was based in the Melbourne office as a BCG Ambassador. He is a core member of the Consumer Goods practice, working exclusively in with fashion and luxury brands, retailers, and online platforms.

Felix works with clients along the entire fashion, sportswear, and luxury value chain including brand positioning, CRM (including loyalty programs and personalization), customer-centric transformation, merchandising, go-to-market, and digital and advanced analytics topics in wholesale, retail, e-commerce, omni-channel, and online platforms.

He has supported teams all over the world on all fashion and luxury topics and on overarching strategic questions concerning pricing and markdown management, and transformations as well as buy- and sell-side due diligences.

AREAS OF EXPERTISE

EDUCATION

  • Diplom (Master’s), business administration and management, University of Cologne
  • MSc, international management, Community of European Management Schools

Publications and Videos

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The Consumers Behind Fashion’s Growing Secondhand Market

Brands should take stock of the preowned boom and what matters most to the people behind it.
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The Secondhand Opportunity in Hard Luxury

Taking the right approach can complement the sales of new goods, reinforce a brand’s value, and provide critical access to future consumers.
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Mix & Match – M&A Opportunities ahead in Fashion & Luxury

Crises and economic downturns are known to present firms with unique opportunities to pursue M&A. Forward-looking brands, retailers and investors are seizing the window of opportunity to acquire targets with significant value creation potential or capabilities along the value chain to prepare for fashion’s new reality post-COVID-19.
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Fashion’s Big Reset

Recovery from the COVID-19 crisis requires a radical business redesign. Brands must cut operating costs, boost e-commerce, and invest for the future.
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COVID-19 Recovery Scenarios for Fashion and Luxury Brands

The pandemic could lead to a drop in 2020 fashion and luxury sales of up to $600 billion—more than in the recession. The industry will recover, though different regions will bound back at different rates.
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COVID-19 Could Devastate Fashion and Luxury Sales – Here’s How to Respond

Companies need to act now to mitigate the damage to sales from the pandemic, including minimizing costs and shifting to e-commerce.
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Ready for A(I)nything: Taking Stock of Retailers’ Readiness in AA/AI in Germany, Austria, and Switzerland

Advanced analytics will be key for companies in the coming years and decades. In a joint study with Google we provide a path for companies to become ready for an AA/AI driven future.
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2019 Pulse of the Fashion Industry

The fashion industry has improved its social and environmental performance in the past year, but at a slower rate than the previous year. Despite this improvement, the fashion industry is still far from sustainable.
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Dressed for Digital

While many fashion brands talk the talk when it comes to digital marketing, few truly walk the walk. But companies have a lot to gain by taking digital capabilities from basic to state of the art, including an average 15% increase in revenues.
Deep Expertise, Broad Experience