Felix Krueger

Felix Krueger joined Boston Consulting Group in 2010. In 2014, he was based in the Melbourne office as a BCG Ambassador. He is a core member of the Consumer Goods practice, working exclusively in with fashion and luxury brands, retailers, and online platforms.

Felix works with clients along the entire fashion, sportswear, and luxury value chain including brand positioning, CRM (including loyalty programs and personalization), customer-centric transformation, merchandising, go-to-market, and digital and advanced analytics topics in wholesale, retail, e-commerce, omni-channel, and online platforms.

He has supported teams all over the world on all fashion and luxury topics and on overarching strategic questions concerning pricing and markdown management, and transformations as well as buy- and sell-side due diligences.

AREAS OF EXPERTISE

Mass to luxury fashion and sportswear
Brand positioning and growth strategy
Retail excellence (store concept, conversion, and traffic optimization)
CRM, loyalty programs, and personalization
Pricing and markdown management
Omni channel, e-commerce, and online platforms
Advanced analytics and digital transformation
Buy side and sell side due diligences

EDUCATION

Diplom (Master’s), business administration and management, University of Cologne
MSc, international management, Community of European Management Schools

Publications and Videos

The Consumers Behind Fashion’s Growing Secondhand Market

Brands should take stock of the preowned boom and what matters most to the people behind it.

The Secondhand Opportunity in Hard Luxury

Taking the right approach can complement the sales of new goods, reinforce a brand’s value, and provide critical access to future consumers.

Mix & Match – M&A Opportunities ahead in Fashion & Luxury

Read the full article on LinkedIn.

Fashion’s Big Reset

Recovery from the COVID-19 crisis requires a radical business redesign. Brands must cut operating costs, boost e-commerce, and invest for the future.

COVID-19 Recovery Scenarios for Fashion and Luxury Brands

The pandemic could lead to a drop in 2020 fashion and luxury sales of up to $600 billion—more than in the recession. The industry will recover, though different regions will bound back at different rates.

COVID-19 Could Devastate Fashion and Luxury Sales – Here’s How to Respond

Companies need to act now to mitigate the damage to sales from the pandemic, including minimizing costs and shifting to e-commerce.

Ready for A(I)nything: Taking Stock of Retailers’ Readiness in AA/AI in Germany, Austria, and Switzerland

Advanced analytics will be key for companies in the coming years and decades. In a joint study with Google we provide a path for companies to become ready for an AA/AI driven future.

Ready for A(I)nything: Taking Stock of Retailers’ Readiness in AA/AI in Germany, Austria, and Switzerland

How ready are retailers and fashion brands in Switzerland, Germany and Austria when it comes to advanced analytics and artificial intelligence? A joint BCG/Google-study shows that 74% of them have tests in place - but only 8% are ready to fully leverage it.

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2019 Pulse of the Fashion Industry

The fashion industry has improved its social and environmental performance in the past year, but at a slower rate than the previous year. Despite this improvement, the fashion industry is still far from sustainable.

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Dressed for Digital

While many fashion brands talk the talk when it comes to digital marketing, few truly walk the walk. But companies have a lot to gain by taking digital capabilities from basic to state of the art, including an average 15% increase in revenues.

Deep Expertise, Broad Experience