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Georg Sticher

Senior Partner & Managing Director


Since joining BCG in 1990, Georg has acquired extensive project experience with Passenger Car and Commercial Vehicle OEMs as well as suppliers around the world. He is a core member of BCG's global automotive sector and was its leader from 2002-2013.

Prior to joining BCG in 1990, Georg was a sales representative and project manager with Herbert A.H. Behrens de Venezuela from 1986-1988.

Areas of Expertise

  • Transformation and profit improvement
  • Post-merger integration (PMI)
  • Procurement, commercial and technical cost reduction
  • Sales activation and customer loyalty
  • After sales and independent after market
  • Captive financial services
  • E-mobility and new mobility business models


  • MA, business administration and management, EBS University of Business and Law
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