Hiroaki Sugita
Senior Partner & Managing Director
Tokyo
Hiroaki Sugita joined The Boston Consulting Group in 1994. He has served as Chairman of BCG Japan since January 2016. He also chairs BCG’s Client Team for Asia-Pacific. He is a senior member of the firm’s Consumer; Industrial Goods; Technology, Media & Telecommunications; Global Advantage; and People & Organization practices.
Hiroaki has worked closely with clients in a wide range of industries including consumer goods and services, media, automotive, and industrial goods. He has particular expertise in transformation, digitization, globalization, corporate governance, and group management.
Areas of Expertise
- Leads BCG’s Japan system as Chairman of BCG Japan
- Media and high tech
- Consumer goods and services
- Transformation and digitization
- Globalization
- Corporate governance and group management
Education
- MBA, Keio University
- BSE, social engineering, Tokyo Institute of Technology
Publications and Videos
- BCG Meets Recruit’s Ribbon Model (Recruit no Sugoi Ko”so”ryoku), Nikkei Publishing, Inc., 2017
- Thinking Salesforce: The BCG Way - Salesforce Strategy, Nikkei paperback edition (Nikkei Business-jin Bunko edition; BCG-ryu Senryaku-Eigyo), book, Nikkei Publishing, Inc., 2016
- Thinking Salesforce: The BCG Way - Salesforce Strategy (Shiko suru Eigyo), book, Diamond Inc., Japanese 2009; Korean 2010
- Treasure Hunt: Inside the Mind of the New Consumer, Portfolio Inc. (chief editor for Japanese version, 2007)
- Trading Up: Why Consumers Want New Luxury Goods—and How Companies Create Them, Portfolio Inc. . (chief editor for Japanese version, 2004)