Joan Sol is an expert in retail, fashion, and consumer goods at Boston Consulting Group.

Since joining BCG in 2004, Joan has worked with a wide range of consumer and retail clients to address key issues associated with strategy and corporate development, sales and marketing, omnichannel, digital, operations, and organization topics. His project work has covered sectors including grocery, packaged goods, durables, food and beverage, fashion, luxury, and beauty and cosmetics.

Joan has a deep expertise in corporate development topics such as due diligences (both the buy and sell sides), target assessment, strategic alliances, joint ventures, and post-merger integration. He has helped numerous clients identify high-impact growth opportunities, define their strategic plans, and create digital strategies to win in a changing environment.

Joan is fluent in Spanish, English, and Catalan


  • MBA, Harvard Business School
  • Bachelor’s degree, business administration, ESADE
  • Bachelor’s degree, law, Universitat Oberta de Catalunya