Joel Muñiz leads Boston Consulting Group’s Consumer, and Marketing, Sales & Pricing practices in Mexico. He works with clients across Latin America on topics including growth strategies, operational efficiencies, and digital and data programs. His goal is to help his clients develop and deploy digitally enhanced solutions to maximize value and accelerate business growth, as well as build and transfer new capabilities.

Before coming to BCG, Joel worked at Procter & Gamble Mexico managing established businesses and new ventures. He left as Home Care category manager. Joel was also the president of the P&G Alumni Association in Mexico, and he currently sits on the board.


  • MBA, The Wharton School, University of Pennsylvania
  • BS, economics, ITAM