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Josh Ding is a core member of The Boston Consulting Group’s Consumer practice. He has worked extensively with regional consumer goods companies and retailers on growth strategy, route-to-market strategy, branding, and postmerger integration.

Before joining BCG’s Shanghai office, Josh was based in Southeast Asia. His experience extends over more than 40 projects in 7 markets and covers market-specific topics and numerous consumer categories.

Before joining BCG in 2014, Josh was a manager in the Monitor Group and a quantitative analyst at Standard Chartered Bank.

Areas of Expertise

  • Marketing and sales
  • Consumer goods
  • Retail
  • Growth strategy
  • Retailer strategy for fast-moving-consumer-goods company
  • Postmerger integration


  • MBA, Kellogg School of Management
  • MS, operations research, Massachusetts Institute of Technology
  • B.Eng., electrical engineering, National University of Singapore

Honors and Awards

  • First-class honors in electrical engineering, National University of Singapore
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