Kentaro Mori joined The Boston Consulting Group in 1997 and leads the Consumer practice in Japan. He is an expert in the retail, consumer goods, airlines, and railways sectors. Kentaro has also worked in BCG's Boston office.

Since joining BCG, Kentaro has worked extensively with clients in the consumer goods, retail, service, and transportation industries. His recent experience covers formulation and implementation of business unit strategy, emerging market strategy, go-to-market strategy, salesforce effectiveness, operation reform, reorganization, and human resource management.

Before joining BCG, Kentaro worked as a consultant for the Monitor Company in Tokyo.