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Kentaro Mori

Senior Partner & Managing Director


Kentaro Mori joined The Boston Consulting Group in 1997 and leads the Consumer practice in Japan. Kentaro is an expert in the retail, consumer goods, airlines, and railways sectors. He is a core member of the Global Advantage, Marketing, Sales & Pricing, and Strategy practices. Kentaro has also worked in BCG's Boston office.

At BCG, Kentaro has contributed to several BCG consumer practice reports and is frequently quoted in the press on the subject of Japanese consumer companies. His clients include a Japanese retailer, a Japanese food company, a Japanese airline, and a Japanese railway company.

Before joining BCG, Kentaro worked as a consultant for the Monitor Company in Tokyo.

Areas of Expertise

  • Retail
  • Consumer products
  • Airlines, railways
  • Corporate and business unit strategy
  • Global M&A
  • Organizational redesign


  • MA, physics, Cambridge University
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