When demand is high, the bar is low. Almost everybody can get over it. But in leaner times, the bar rises, and only the fittest competitor can clear it. We need to choose more carefully where and how to compete....The first set of choices concerns where to compete. It requires understanding the competitive landscape....The second set of choices concerns how to compete. It requires exploring alternatives to the current way of doing business.

Larry Shulman
Senior Advisor, Sr. Partner Emeritus

Larry Shulman joined Boston Consulting Group in 1979. He is a former global leader of BCG’s Strategy practice. For ten years, he was managing director of BCG’s Chicago office and the North American Central region system of Chicago, Dallas, and Monterrey. He has also been responsible for BCG’s operations in Australia and Latin America.

Larry’s extensive experience in managing diversified global businesses has focused on both corporate and business unit strategies. He has worked in a wide variety of industrial, service, and technology businesses in the past three decades. Larry’s clients include a number of the world's largest and most successful producers of capital goods. He has served as the client-service coordinating officer for BCG at two of the largest global capital-goods technology companies.

He is the coauthor of "Competing on Capabilities: The New Rules of Corporate Strategy," Harvard Business Review, March 1992.


  • MBA, Baker Scholar, Harvard Business School
  • Postgraduate work, communications, Annenberg School for Communication, University of Pennsylvania
  • BA, political science and English, Brown University


  • Dean's Advisory Board, Kellogg School of Management
  • Board of Directors, Lincoln Park Zoo (retired)