Only 22% of companies have advanced beyond the proof-of-concept stage with AI, and only 4% are creating substantial value. Our new research reveals important insights about what leaders are doing right.
Education
- MBA, beta gamma sigma, Columbia Business School
- BA, summa cum laude, Patrick Henry College
Honors and Awards
- Graduated first in her class, Columbia Business School
Mary Martin leads Boston Consulting Group's North America Tech and Digital Advantage practice, where she spearheads bold plays across different BCG teams to harness the transformative powers of digital technology and AI (predictive and generative) in consumer and retail companies, with a focus on the restaurant and small-format retail sectors.
Mary's work is defined by a passion for leveraging advanced analytics and tech and digital capabilities to deliver scalable and sustained value creation across the value chain. She has led transformative work helping clients harness digital innovation to accelerate growth, elevate customer experience, and drive operational efficiency. Her recent work includes architecting AI-driven personalization strategies, scaling digital and tech capabilities across brand ecosystems, and building data platforms to inform assortment and pricing as well as demand management and labor optimization.
Mary also brings deep experience in consumer insight and brand strategy—now increasingly powered by AI and machine learning—guiding clients on how to use predictive analytics and digital tools to shape customer journeys, refine market strategies, and unlock long-term value. With her sharp focus on the intersection of consumer behavior, digital innovation, and operational impact, Mary is a trusted advisor to senior leaders looking to future-proof their businesses through technology and AI.
