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Mary Martin joined Boston Consulting Group in 2010. She is a core member of the Consumer, and Marketing, Sales, & Pricing practice areas. Mary co-leads the Technology/Digital and Experienced Hire recruiting team.

Mary has deep expertise in restaurants across the quick-service, fast-casual, and casual-dining segments. She is a thought leader and expert on topics including consumer-driven brand, growth strategy, and digitization for restaurants; delivery strategy; and supply chain and operations.

In her client work, Mary has focused on consumer-insight-driven brand and growth strategies for US restaurants, including improving the user experience, digital and tech capabilities, brand position, and go-forward strategy. Mary has also worked with restaurant clients on optimizing delivery operations and creating a cross-brand digital delivery strategy, as well as on their item-level pricing strategy, market prioritization, and growth.

Mary’s work in supply chain and operations includes the supply chain diagnostics and design and rollout of planning toolkit to reduce waste for a food and beverage company; and the analysis and mitigation of the waste impact of a food retailer's inventory allocation processes.

Areas of Expertise

  • Co-lead, Technology/Digital and Experienced Hire recruiting team
  • Brand strategy, diagnostics, and repositioning
  • Restaurant delivery strategy and operations
  • Pricing strategy
  • Retail growth strategy
  • Go-to-market approach in retail
  • Supply chain and operations
  • Portfolio strategy

Education

  • MBA, beta gamma sigma, Columbia Business School
  • BA, summa cum laude, Patrick Henry College

Honors and Awards

  • Graduated first in her class, Columbia Business School
Experts
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