Partner & Managing Director
Mary Martin joined Boston Consulting Group in 2010. She is a core member of the Consumer, and Marketing, Sales, & Pricing practice areas. Mary co-leads the Technology/Digital and Experienced Hire recruiting team.
Mary has deep expertise in restaurants across the quick-service, fast-casual, and casual-dining segments. She is a thought leader and expert on topics including consumer-driven brand, growth strategy, and digitization for restaurants; delivery strategy; and supply chain and operations.
In her client work, Mary has focused on consumer-insight-driven brand and growth strategies for US restaurants, including improving the user experience, digital and tech capabilities, brand position, and go-forward strategy. Mary has also worked with restaurant clients on optimizing delivery operations and creating a cross-brand digital delivery strategy, as well as on their item-level pricing strategy, market prioritization, and growth.
Mary’s work in supply chain and operations includes the supply chain diagnostics and design and rollout of planning toolkit to reduce waste for a food and beverage company; and the analysis and mitigation of the waste impact of a food retailer's inventory allocation processes.