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Mary Martin

Partner & Managing Director

Dallas

Mary Martin joined The Boston Consulting Group in 2010. She is a core member of the Consumer; and Marketing, Sales, and Pricing practice areas.

Mary has deep expertise in restaurants across the quick-service, fast-casual, and casual-dining segments. She is a thought leader and expert on topics including consumer-driven brand, growth strategy, and digitization for restaurants; delivery strategy; as well as supply chain and operations.

In her client work, Mary has focused on consumer insight-driven brand and growth strategies for US restaurants, including improving the user experience, digital and tech capabilities, brand position, and go-forward strategy. Mary has also worked with restaurant clients on optimizing delivery operations and creating a cross-brand digital delivery strategy. Additionally, she has worked with her restaurant clients on their item-level pricing strategy, market prioritization, and growth.

Mary’s work in supply chain and operations includes the supply chain diagnostic and design and rollout of planning toolkit to reduce finished goods waste for a food and beverage company; and the analysis and mitigation of the waste impact of a food retailer's inventory allocation processes.

Areas of Expertise

  • Brand strategy, diagnostics, and repositioning
  • Restaurant delivery strategy and operations
  • Pricing strategy
  • Retail growth strategy
  • Go-to-market approach in retail
  • Supply chain and operations
  • Portfolio strategy

Education

  • MBA, beta gamma sigma, Columbia Business School
  • BA, summa cum laude, Patrick Henry College

Honors and Awards

  • Graduated first in her class, Columbia Business School
Experts
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