Managing Director & Partner
Mitch Colgan is a core member of the Marketing, Sales & Pricing practice at Boston Consulting Group, as well as a member of the Digital Growth Accelerator team. His focus is on large-scale digital transformations across industries, particularly centered on AI and data monetization (personalization, retail media, etc.).
Mitch works mostly with clients in retail and consumer (fashion, food and beverage, retail pharmacy, and financial services), but has also worked for clients in health care, energy, transportation, and the public sector. This work has included extensive involvement with BCG GAMMA and BCG X Ventures. At BCG, his experience includes work in the US, as well as Canada, Sweden, and Kazakhstan.
Mitch is the Great Lakes System lead for PRIDE@BCG and serves as a member of the North American PRIDE Operating Committee. Prior to BCG, he worked for six years at Caterpillar in several global consulting roles in the company's energy and power systems groups (power generation, oil and gas, marine).
When marketers face increased pressure and scrutiny, they can improve quality and increase efficiency by adopting the agile principles that have made product development efforts successful.
Should you continue to outsource your marketing capabilities or bring them in-house? As leading organizations have discovered, it doesn’t have to be either/or.