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Naoto Kubo

Partner & Managing Director


Naoto Kubo initially joined The Boston Consulting Group in 2003. He rejoined the firm  in 2012, after working at Advantage Partners, a Japanese private equity firm. He is a core member of the firm's Consumer, People and Organization, and Transformation practice areas.

Naoto has worked closely with clients in a variety of industries, including consumer goods, consumer services, transportation, and financial services. Much of his work involves reorganization, group management, digital transformation, new business building, post-merger integration (PMI), and marketing.

Prior to joining BCG, Naoto Kubo also worked for Mizuho Financial Group.

Areas of Expertise

  • Transformation
  • Growth strategy
  • Turnaround
  • Post-merger integration (PMI)
  • Global governance and organization design
  • New product development strategy


  • MBA, New York University, Stern School of Business
  • BA, University of Tokyo
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