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Naoto Kubo

Partner & Managing Director


Naoto Kubo initially joined The Boston Consulting Group in 2003. He rejoined the firm  in 2012, after working at Advantage Partners, a Japanese private equity firm. He is a core member of the firm's Consumer, People and Organization, and Transformation practice areas.

Naoto has worked closely with clients in a variety of industries, including consumer goods, consumer services, transportation, and financial services. Much of his work involves reorganization, group management, digital transformation, new business building, postmerger integration (PMI), and marketing.

Prior to joining BCG, Naoto Kubo also worked for Mizuho Financial Group.

Areas of Expertise

  • Transformation
  • Growth strategy
  • Turnaround
  • Postmerger integration (PMI)
  • Global governance and organization design
  • New product development strategy


  • MBA, New York University, Stern School of Business
  • BA, University of Tokyo
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