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The Threats and Opportunities of New Mobility

When the sharing of autonomous vehicles takes off, the number of vehicles is likely to drop considerably. At the same time, the value of each vehicle sold will rise just as considerably, explains BCG’s Nikolaus Lang. Companies that combine large fleets and a large customer base with the agility of startups and smart digital solutions will prevail.

Nikolaus Lang is the global leader of The Boston Consulting Group’s Global Advantage practice. He is also the firm’s topic leader for mobility, connectivity, and self-driving vehicles; a core member of the firm's Industrial Goods and Automotive practices; and a BCG Fellow whose research is focused on "collaboration in the digital age."

For the past five years, Nikolaus has been leading BCG's collaboration with the World Economic Forum on connected, autonomous, and urban mobility. In addition, he coleads BCG's Center for Digital in Automotive, which helps mobility-related companies and institutions build new businesses and prepare them for the digital age.

Nikolaus has spent ten years in Asia and has worked in most of the world's emerging markets. He strongly believes that globalization without localization cannot succeed.

Before joining BCG, Nikolaus worked in the corporate strategy department of the Austrian trading firm Bank Austria Handelsholding.

Areas of Expertise

  • Leads BCG's Global Advantage practice globally
  • Globalization strategy for multinational companies and global challengers
  • Localization of the value chain, including R&D, sourcing, and manufacturing
  • Joint-venture strategy in emerging markets
  • Connected urban mobility, and autonomous driving
  • Car sharing and fleet management
  • Car financing and leasing
  • Automotive trend analysis


  • PhD, business administration, University of St. Gallen
  • MA, business administration, University of St. Gallen
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