Managing Director & Partner
Peter Dewey joined The Boston Consulting Group in 2014. He is a core member of the Consumer and the Marketing, Sales & Pricing practices. Peter specializes in building new digital businesses and transforming companies' digital capabilities.
In a recent BCG project, Peter created a plan to establish a center for excellence for a multibrand consumer goods company. He has also developed a strategy to rationalize digital marketing spending for a leading home-services business, developed and sized go-to-market opportunities at a successful broadcast media company, and transformed the digital marketing capabilities of a global fast-moving-consumer-goods organization.
Before joining BCG, Peter earned his PhD in mechanical and aerospace engineering at Princeton University, where he worked as a graduate fellow.
More patient and customer touch points and varied purchase pathways are rendering traditional marketing and sales measurement obsolete. Companies need a new, multipronged strategy to generate returns.
Faced with stricter government regulation of third-party customer data sharing and beefed-up privacy features in new operating systems and browsers, digital marketers must rethink their data strategies.