Thomas Recchione is part of the leadership team for Boston Consulting Group’s Marketing, Sales & Pricing practice and is also active in the Consumer, Financial Institutions, and Technology, Media & Telecom practices. 

Thomas’s focus at BCG is on driving marketing effectiveness and efficiency globally. He helps clients improve their digital marketing and return on marketing investment capabilities by upgrading their operating model and adopting modern execution and measurement. He advises clients on the latest methods and applications of marketing response analytics and provides a liaison with practitioners in the field globally. 

Thomas has worked for clients across geographies in industries including automotive, consumer packaged goods, financial services, media and entertainment, oil and gas, pharmaceuticals, retail, social sector, telecommunications, travel, and transportation and logistics. 

Before joining BCG, Thomas launched marketing analytics boutiques at Publicis Groupe and prior to that, at Interpublic Group.

AREAS OF EXPERTISE

  • Econometrics
  • Optimization tools
  • Test & Learn measurement
  • Customer and brand analytics
  • Financial modeling
  • Marketing efficiency and effectiveness
  • Digital marketing
  • Agile operating model
  • Personalization

EDUCATION

  • BA, University of Pennsylvania
Deep Expertise, Broad Experience