Partner & Managing Director
Yoichiro Hirai initially joined The Boston Consulting Group in 2000—and rejoined the firm in 2012. Previously, Yoichiro was the president and CEO of Zappallas and the chief operating officer (COO) of Oricon. Both companies were listed and well-known digital service/entertainment companies in Japan, and at both, he led and launched numerous new buisinesses.
Yoichiro leads the Tokyo Center of BCG Digital Ventures (BCGDV), which he helped establish in April 2016. He has been involved in generating new business ideas and new business building including capital investment at BCGDV.
Yoichiro is a core member of BCG’s Technology, Media & Telecommunications practice and Strategy practice. At BCG, he has worked closely mainly with clients in media, entertainment and telecommunications industries. His project experience includes alliance support, growth strategy formulation and implementation support, and new business building.
Prior to joining BCG, Yoichiro has also held positions at Walt Disney International and Japan and at Mitsubishi Corporation.