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Heritage

The History of BCG

1963 BCG is Founded

Bruce Henderson starts the management and consulting division of the Boston Safe Deposit and Trust Company.

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1964 Perspectives Is Launched

BCG begins publishing short, provocative essays, which later include classics such as the experience curve and time-based competition.

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1966 BCG Opens an Office in Tokyo

BCG becomes the first Western strategy firm in Japan, with the acquisition of T.F.M. Adams.

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1968 THE STAR, DOG, CASH COW, AND QUESTION MARK

Bruce Henderson develops the growth share matrix—which becomes a basic tenet of business strategy.

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1968 SANDRA MOOSE BECOMES BCG’S FIRST FEMALE CONSULTANT

Sandra would later become a BCG director in 1975 and a senior vice president in 1989.

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1973 BCG Turns Ten

BCG celebrates its tenth anniversary—and revenue surpassing $7 million.

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1975 BCG ACHIEVES INDEPENDENCE

Through an employee stock ownership plan, BCG agrees to purchase the firm from the Boston Safe Deposit and Trust Company.

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1978 THE STRONG OVERSEAS ECONOMY

Half of BCG’s revenue comes from its global business outside the US.

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1981 BCG’S R&D PROJECTS

BCG launches its first internally funded research efforts—later known as Tier One projects.

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1985 BCG EXPANDS INTO CHINA

The firm completes its first project for the Shanghai Machine and Electric Company.

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1987 BCG ORGANIZES INTO PRACTICE GROUPS

The firm creates six practice groups—four industry services and two functional areas—to deepen BCG’s expertise.

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1988 BCG VALUE STATEMENT

BCG’s CEO, John Clarkson, introduces the firm’s newest recruits to BCG values, all building toward a common vision.

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1990 FROM STRATEGY TO MANAGEMENT CONSULTING

BCG releases Competing Against Time and “Jazz vs. Symphony”—publications that reposition the firm as a broader management consulting firm.

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1998 ONCE A BCGER, ALWAYS A BCGER

To maintain ties with its growing roster of former colleagues, BCG begins to host annual worldwide alumni days.

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1998 BCG CREATES THE STRATEGY INSTITUTE

The firm capitalizes on its heritage by establishing the Strategy Institute—aimed at generating new ideas.

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1999 ANTICIPATING THE DISRUPTION OF E-COMMERCE

BCG’s Philip Evans and Thomas S. Wurster write Blown to Bits, which assesses the strategic implications of e-commerce.

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2001 CHANGE MANAGEMENT IS IN THE SPOTLIGHT

The Change Monster, written by Jeanie Duck, is a business bestseller on organizational change.

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2004 BCG BROADENS ITS SCOPE OF SOCIAL CONTRIBUTIONS

The firm strengthens its relationships with philanthropic organizations and publishes Making a Difference, its first social impact report.

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2007 A “BEST COMPANY TO WORK FOR”

Fortune ranks BCG on its “100 Best Companies to Work For” list for the first time, where it has remained ever since.

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2008 BCG FELLOW PROGRAM IS ESTABLISHED

BCG Fellows, proven idea generators, develop leading-edge perspectives in an area of personal passion for three years at a time.

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2010 BCGPERSPECTIVES.COM IS LAUNCHED

The firm launches its online thought leadership portal, bcgperspectives.com, which has since become bcg.com.

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2013 BCG@50

BCG celebrates its 50th anniversary!

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2014 PUSHING THE BOUNDARIES OF INDUSTRY

BCG Digital Ventures, a multidisciplinary team focused on digital innovation, is founded.

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2015 BRUCE’S 100TH BIRTHDAY

BCG launches the BCG Henderson Institute in honor of Bruce Henderson’s 100th birthday.

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2018 BCG’S EVOLUTION

BCG simplifies its full name to “Boston Consulting Group” and updates its corporate logo for the first time in decades—representing the firm’s evolution and bold, adaptive approach.

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