Lauren Taylor has worked at Boston Consulting Group since 2007. She is a lead member of BCG’s Marketing, Sales & Pricing and Consumer practices, and has led efforts on growth strategy and digital technology, as well as organization and turnaround. She has deep experience using qualitative and quantitative consumer insights to drive growth, having led more than 100 efforts around the world.

Lauren is the global leader for customer-centric sustainability at BCG and is passionate about helping companies better understand market demand and the most important aspects of sustainability, the target innovation needed to meet these core challenges, and how to influence customer behavior to drive sustainability while generating business value. She is also the North America leader for customer demand and innovation, including Demand Centric Growth®, and has worked with clients in many industries. She has significant experience designing DCG strategy and driving those strategies to action, including pilot-testing, change management, and client enablement.

EDUCATION

  • MBA, with distinction, The Kellogg School of Management
  • BBA/BA, summa cum laude with honors, Southern Methodist University
Tiefgreifende Expertise, umfassende Erfahrung