Cristián Carafí joined Boston Consulting Group as an Associate in March 2007. His work focuses on unlocking growth and driving digital transformation for leading companies in Latin America. Cristián led the digital transformation at a leading Latin American retailer, including defining digital priorities, designing the organizational structure and governance, and launching two lighthouse initiatives.

He also supported the change management of a large-scale digital transformation effort including development of 360 feedback tool and management meeting dashboards. Cristián has worked with clients in the industrial goods, metals and mining, consumer products, retail and airline sectors.


  • Digital transformation
  • Strategy
  • Organizational design
  • Change management
  • Corporate performance management
  • Smart Simplicity


  • MBA, Harvard University (Baker Scholar)
  • MSc, Engineering Sciences, Pontificia Universidad Católica de Chile (maximum distinction)
  • BSc, Pontificia Universidad Católica de Chile (maximum distinction)
Deep Expertise, Broad Experience