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Tibor Mérey is a core member of Boston Consulting Group's Technology, Media & Telecommunications (TMT); and Marketing, Sales & Pricing (MSP) practices. He leads the TMT practice in Austria. In his work with TMT clients, Tibor focuses on digital transformation and technology-enabled growth strategies. He helps companies unlock value from data and become data-driven organizations. Tibor joined BCG in 2011 and spent one year as an Ambassador in the Houston office in 2014.

In 2018, Tibor was an interim Chief Customer Officer at a large European telco. He leads data-driven sales/customer value management transformations for B2B and B2C companies in the tech, media, telco, and industrial goods industries, from data architecture to introducing artificial intelligence to decision makers and frontline workers. Tibor has also led many digital transformation efforts and buy-side and sell-side due diligences.

Prior to joining BCG, Tibor co-founded a freestyle fashion startup in Switzerland. He is fluent in German, English, French, Spanish, and Hungarian.

AREAS OF EXPERTISE

EDUCATION

  • MSc, finance, ESADE/CEMS Master in International Management (Exchange University of Sydney)
  • BBA, University of St. Gallen

Publications and Videos

The Health Care Metaverse Is More Than a Virtual Reality | Rectangle

The Health Care Metaverse Is More Than a Virtual Reality

Next-generation technologies are already making an impact in health acre. Providers and payers need strategies to ensure that these advances benefit them and their patients.
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Creating a New Reality: The Metaverse in MENAT

The metaverse is the next generation of the internet, heralding a new interconnected reality. This paper looks at how to unlock the metaverse in the MENAT region.
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How to prepare for the trillion-dollar business opportunity in the Metaverse

Listen to Tibor and Akhil Damodaran from School of Business talk about the state of the Metaverse, its evolution and what three things are, that anybody can do to prepare for this new world.

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How digital currency and Bitcoin will change our lives

At Eintracht Frankfurt's first blockchain conference, Tibor talks to Carlo Kölzer and Fabio de Masi about how the digital currency and the blockchain will change our lives, what Bitcoin has brought so far and whether the EZB must hurry up with the digital euro.
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Who Should Care about NFTs?

Non-fungible-tokens are not just funny monkey pictures!
Almost every industry, including legendary consumer brands, is now adopting NFTs and reaping the benefits of this innovation. Find out more about NFT use cases in this Medium article.
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Is this the Dotcom-Bust all over again?

Tibor is a guest of Alessio Del Grosso, who covers topics around the Metaverse and Web3 on his YouTube channel. Tibor talks about whether he sees possible parallels to the Dotcom-Bust, due to the current Metaverse hype and the ongoing crisis.

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A Universe Beyond Our Physical World: The Metaverse

Listen to Tibor talking on India’s first extended reality podcast. Eddi Avil is the founder of XROM, an AR/VR/MR focused Marketplace. Tibor is giving insights on how businesses can be supported in getting started in the Metaverse.

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The Metaverse will change our economy

In this podcast episode Tibor reveals, how he evaluates the Metaverse market. He speaks to Louis Schulz, host of the platform FUTUR3, who believes that Metaverse, web3, NFT’s, DAO’s will transform business and society.
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The Corporate Hitchhiker’s Guide to the Metaverse

Forward-looking companies may want to experiment with the new technologies at work.
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What is the Metaverse?

In this talk BCG Managing Partner Tibor Mérey explains whether and how large companies should enter the metaverse, what mistakes to avoid, and how to find the right talent for it.

How to Get Started in the Metaverse

How to Get Started in the Metaverse

Does every company need a metaverse strategy? BCG Managing Partner Tibor Mérey is answering this question in his talk with Teo Pham during WΞB3, the conference for crypto, NFTs and the metaverse.

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Me, Myself and (SS)I

A new era of decentralized and user-centric ecosystems is on the rise. With Self-Sovereign Identity (SSI) a large shift is unfolding in the way the digital world works and this shift is leading to the extinction of data silos which lock in users and cause the fragmentation of their digital identities.
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