Partner & Associate Director
Felix Krueger joined Boston Consulting Group in 2010. In 2014, he was based in the Melbourne office as a BCG Ambassador. He is a core member of the Consumer Goods practice, working exclusively in with fashion and luxury brands, retailers, and online platforms.
Felix works with clients along the entire fashion, sportswear, and luxury value chain including brand positioning, CRM (including loyalty programs and personalization), customer-centric transformation, merchandising, go-to-market, and digital and advanced analytics topics in wholesale, retail, e-commerce, omni-channel, and online platforms.
He has supported teams all over the world on all fashion and luxury topics and on overarching strategic questions concerning pricing and markdown management, and transformations as well as buy- and sell-side due diligences.
Combined BCG and Vestiaire Collective research sheds light on the trends that matter most to consumers.
Brands should take stock of the preowned boom and what matters most to the people behind it.
Taking the right approach can complement the sales of new goods, reinforce a brand’s value, and provide critical access to future consumers.
Crises and economic downturns are known to present firms with unique opportunities to pursue M&A. Forward-looking brands, retailers and investors are seizing the window of opportunity to acquire targets with significant value creation potential or capabilities along the value chain to prepare for fashion’s new reality post-COVID-19.
Recovery from the COVID-19 crisis requires a radical business redesign. Brands must cut operating costs, boost e-commerce, and invest for the future.
The pandemic could lead to a drop in 2020 fashion and luxury sales of up to $600 billion—more than in the recession. The industry will recover, though different regions will bound back at different rates.
Companies need to act now to mitigate the damage to sales from the pandemic, including minimizing costs and shifting to e-commerce.
Advanced analytics will be key for companies in the coming years and decades. In a joint study with Google we provide a path for companies to become ready for an AA/AI driven future.
How ready are retailers and fashion brands in Switzerland, Germany and Austria when it comes to advanced analytics and artificial intelligence? A joint BCG/Google-study shows that 74% of them have tests in place - but only 8% are ready to fully leverage it.
The fashion industry has improved its social and environmental performance in the past year, but at a slower rate than the previous year. Despite this improvement, the fashion industry is still far from sustainable.