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Hiroaki Sugita

Senior Partner & Managing Director


Hiroaki Sugita joined The Boston Consulting Group in 1994. He is a senior member of the firm’s Technology, Media & Telecommunications; Consumer; and Global Advantage practices. He has particular expertise in transformation, corporate governance, organization structure, and globalization.

Hiroaki has led several organizational, commercial, and operational transformations in Japan and worked closely with clients in a wide range of industries including media, consumer goods and services, and automotive. He focuses on supporting transformation with growth and innovation.

Hiroaki’s notable client work includes projects for a large Japanese media conglomerate, an automotive company, a food company, and a consumer goods company. He has supported the business integration of a large Japanese housing-materials manufacturer, the organization restructuring of a major Japanese food company, and the group management strategy of a large Japanese consumer-goods company.

Hiroaki is the author of three books published in Japan.

Areas of Expertise

  • Media and high tech
  • Consumer and retail
  • Globalization
  • Organization and corporate governance


  • MBA, Keio University
  • BSE, social engineering, Tokyo Institute of Technology
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