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Matt MacKenzie leads Boston Consulting Group’s Strategy practice in Canada, and he is a core member of BCG’s Consumer; Corporate Development; and Marketing, Sales & Pricing practices. He is also a member of BCG's GAMMA Team, which utilizes the power of large and complex data sets to create competitive advantages for clients.

Since joining BCG in 2004, Matt has worked with clients in the US, Canada, Europe, and South America, primarily in the consumer goods, retail, and restaurant sectors. His focus has been on helping his clients drive the next wave of top-line growth. He has deep expertise in the topics of brand strategy, demand-centric growth, pricing and promotional effectiveness, market entry, and mergers and acquisitions.

Matt’s recent experience includes leading a broad-based performance-improvement program at a DIY retailer, creating a multiyear market-development roadmap for a North American restaurant chain, re-positioning an industry-leading consumer brand to tap new sources of growth, and using big data and analytics to enhance promotional decision making at a large retailer.

Prior to joining BCG, Matt worked as a computer engineer with ATi Technologies in Toronto.

AREAS OF EXPERTISE

EDUCATION

  • BS, engineering science, University of Toronto

Publications and Videos

Consumers Are Eager for Normal Life but Remain Cautious Spenders - Rectangle

Consumers Are Eager for Normal Life but Remain Cautious Spenders

Two years into the pandemic, Canadians are resuming some everyday activities, but new financial concerns show up in how they continue to economize.
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The Trillion Dollar Question: How to Survive and Thrive in Canada’s Post-Vaccine Normal?

With the vaccine rollout underway in Canada, the question now is not whether we will get through the crisis, but what Canada will look like afterwards. How do we ensure a prosperous future for Canadians in the post-vaccine normal? That is the trillion dollar question.
The Holiday Hustle: How Retailers Can Save the Season

The Holiday Hustle: How Retailers Can Save the Season

A second wave of COVID-19, hesitation to take a vaccine, and a new supercycle of thrift? How retailers can build advantage in these uncertain times.
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Canadian Consumer: Too Big to Fail

What lies ahead for consumer spending, the engine of Canada’s economic recovery?
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Prosperity@150

To celebrate Canada’s 150th anniversary, BCG takes a look at Canada‘s enormously successful past and bright future. To launch a series of studies advancing a national conversation about Canada’s future we begin with this examination of Canada’s prosperity.
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Will Canadian Retailers Meet Demand as E-Commerce Takes Off?

Billions of dollars of shareholder value are at stake as e-commerce finally takes off in Canada. Right now, the home team is behind the digital curve.
Deep Expertise, Broad Experience