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Michael Book leads the The Boston Consulting Group’s Industrial Goods practice across Canada and is a core member of the firm’s Marketing, Sales & Pricing practice.

Michael joined BCG in 1995 and has worked extensively in Europe and North America. He has worked for many leading mining, automotive, and engineered products and services companies. The scope of his work includes performance-improvement programs, organizational redesign, and strategy development.

Michael joined BCG directly upon completing his business studies at the University of Münster, Germany.

Areas of Expertise

  • Leads BCG’s Industrial Goods practice in Canada
  • Profit improvement and reorganization
  • Change management
  • Large-scale transformation
  • Go-to-market optimization
  • Post-merger integration (PMI)
  • Growth strategy development and implementation in engineered products, building materials and automotive
  • Metals, mining, and energy
  • Process industries and building materials
  • Public sector
  • Globalization
  • Pricing


  • MA, business administration and management, University of Münster
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