Managing Director & Partner
Peri Edelstein joined Boston Consulting Group in 2002 and leads the firm's consumer products sector in North America.
Peri focuses on growth, go-to-market strategy, and organization strategy. She has worked extensively in the consumer goods space, with food and beverage, personal care, and apparel companies, among others.
Recently, Peri has worked with her BCG clients on post-merger integrations, venture and incubator strategy projects, global branding and growth, and operation model design. She led the North America sales and organization effectiveness strategy for a leading confection player; the venture and incubator unit strategy for a global food and beverage company; and the global branding and growth strategy for a lifestyle and apparel brand. Peri has also conducted due diligence in categories including a family of US licensed fragrance brands, protein powder, and personal care.
Before joining the firm, Peri worked in the consumer card division of American Express, leading a regional marketing campaign launch.
To sustain performance following a year of unprecedented growth, winning companies will have to adapt to new consumer trends.
The 2018 growth leaders used two very effective strategies to enter new categories and add new capabilities.
The US growth leaders don’t owe their success to business as usual.
Large consumer companies must learn how to balance size with speed to compete with a new breed of smaller competitors.
Among the CPG industry’s strongest performers in 2016 were companies that satisfied one or the other of Americans’ conflicting desires for better nutrition and for indulgences like sweets and alcohol.