Olof Sundström is a core member of Boston Consulting Group’s Principal Investors & Private Equity (PIPE) practice. He co-leads tech investing for the firm in Europe and leads the Public Sector practice in Sweden, with a focus on smart cities and digitization. Olof works mainly with private equity firms on tech and software investments, divestments, and operational improvements. His core areas of expertise include hosting, data centers and digital infrastructure, IT services and managed IT, and software within digital health, edtech, learning management systems, future of mobility, fintech, greentech, and HCM. His functional expertise includes pricing, agile, growth strategy, international expansion, digital policy, and digitization of core functions.

Prior to joining BCG, Olof served as SVP Strategy and Head of Europe at the HR tech SaaS company Benify. He is a Lieutenant in the Swedish Armed Forces, and is well-known as an adventurer, high altitude mountaineer, solo sailor, and inspirational speaker.


  • MSc, engineering, Lund Institute of Technology/ETH Zürich
  • MSc, economics, Lund School of Economics
  • BSc, liberal arts, Lund University
  • BSc, naval warfare, Swedish Defense University