Anne Nguyen is a core member of Boston Consulting Group’s Technology, Media & Telecom practice, and a global co-lead of digital advertising work in media. Her clients include global media leaders across Europe and the US, whom she advises on growth strategy, product innovation, operational effectiveness, and organisation (including diversity and inclusion) initiatives. Anne leads BCG's Women@BCG network for Western Europe, Africa, and South America. In this role, she actively works to increase the number, success, and satisfaction of women at the firm.


  • Leads BCG's digital work in the media sector
  • Sales force effectiveness for media companies
  • Go-to-market strategy
  • Product innovation
  • Pricing strategy
  • Due diligence
  • Business restructuring
  • Revenue growth
  • Diversity and inclusion


  • MBA, Tuck School of Business, Dartmouth
  • BS, economics and accounting, magna cum laude, Claremont McKenna College
Deep Expertise, Broad Experience