Managing Director & Partner
Neetu Vasanta joined Boston Consulting Group in 2008. She is a core member of BCG's Industrial Goods practice area. Neetu has project experience in go-to-market, organizational restructuring, supply chain excellence, and operational turnaround. She has worked with clients in the steel and cement industries, as well as major automotive, retail, and telecom companies, on new business build, demand planning, network planning, and new country entry strategy.
Neetu’s experience in go to market strategy covers transformation of processes and building market-based pricing tools and strategic levers. Neetu was a co-author on two reports in collaboration with the World Economic Forum that highlight scalable business models to target the next billions and helped develop a joint report with CII on The Role of Organized Retail in Driving Inclusive Growth.